[ WebToolTip.com ] Udemy - Marketing Mix Modeling in Excel - Case Study and Prep

File Name

Size

Get Bonus Downloads Here.url

180 B

~Get Your Files Here !/1 - FOUNDATIONS/1 - What Marketing Mix Modeling Is and Why It Matters.mp4

77 MB

~Get Your Files Here !/1 - FOUNDATIONS/2 - MMM, Attribution and Experiments - Choosing the Right Lens (Description).html

901 B

~Get Your Files Here !/1 - FOUNDATIONS/2 - MMM, Attribution and Experiments - Choosing the Right Lens.mp4

60 MB

~Get Your Files Here !/1 - FOUNDATIONS/2 - Northwind Coffee - MMM Model (Complete).xlsx

85 kB

~Get Your Files Here !/1 - FOUNDATIONS/2 - Northwind Coffee - MMM Practice.xlsx

56 kB

~Get Your Files Here !/1 - FOUNDATIONS/2 - Northwind Coffee - Raw Data.xlsx

19 kB

~Get Your Files Here !/10 - HOW AGENCIES ACTUALLY BUILD THESE/37 - Building the Variables - Calendar and Processed (Description).html

878 B

~Get Your Files Here !/10 - HOW AGENCIES ACTUALLY BUILD THESE/37 - Building the Variables - Calendar and Processed.mp4

70 MB

~Get Your Files Here !/10 - HOW AGENCIES ACTUALLY BUILD THESE/38 - Choosing the Model - From Thousands of Candidates to One (Description).html

862 B

~Get Your Files Here !/10 - HOW AGENCIES ACTUALLY BUILD THESE/38 - Choosing the Model - From Thousands of Candidates to One.mp4

67 MB

~Get Your Files Here !/10 - HOW AGENCIES ACTUALLY BUILD THESE/39 - Contribution Done Properly - Reference Points and Due-To (Description).html

895 B

~Get Your Files Here !/10 - HOW AGENCIES ACTUALLY BUILD THESE/39 - Contribution Done Properly - Reference Points and Due-To.mp4

66 MB

~Get Your Files Here !/2 - DATA/3 - Building the MMM Dataset - Variables, Granularity and Sources (Description).html

908 B

~Get Your Files Here !/2 - DATA/3 - Building the MMM Dataset - Variables, Granularity and Sources.mp4

66 MB

~Get Your Files Here !/2 - DATA/4 - Exploring Your Marketing Data Before You Model (Description).html

874 B

~Get Your Files Here !/2 - DATA/4 - Exploring Your Marketing Data Before You Model.mp4

68 MB

~Get Your Files Here !/3 - MODELLING IN EXCEL/5 - Multiple Linear Regression in Excel - Your First Model (Description).html

882 B

~Get Your Files Here !/3 - MODELLING IN EXCEL/5 - Multiple Linear Regression in Excel - Your First Model.mp4

73 MB

~Get Your Files Here !/3 - MODELLING IN EXCEL/6 - Evaluating Your Model - Fit, Significance and Diagnostics (Description).html

901 B

~Get Your Files Here !/3 - MODELLING IN EXCEL/6 - Evaluating Your Model - Fit, Significance and Diagnostics.mp4

70 MB

~Get Your Files Here !/3 - MODELLING IN EXCEL/7 - 07. Adstock - Modelling Advertising Carryover (Description).html

908 B

~Get Your Files Here !/3 - MODELLING IN EXCEL/7 - 07. Adstock - Modelling Advertising Carryover.mp4

72 MB

~Get Your Files Here !/3 - MODELLING IN EXCEL/8 - Diminishing Returns - Modelling Saturation Curves (Description).html

883 B

~Get Your Files Here !/3 - MODELLING IN EXCEL/8 - Diminishing Returns - Modelling Saturation Curves.mp4

73 MB

~Get Your Files Here !/3 - MODELLING IN EXCEL/9 - Fitting Adstock and Saturation Together with Solver (Description).html

904 B

~Get Your Files Here !/3 - MODELLING IN EXCEL/9 - Fitting Adstock and Saturation Together with Solver.mp4

60 MB

~Get Your Files Here !/4 - FROM MODEL TO MONEY/10 - Charting Response Curves and Adstock in Excel (Description).html

882 B

~Get Your Files Here !/4 - FROM MODEL TO MONEY/10 - Charting Response Curves and Adstock in Excel.mp4

54 MB

~Get Your Files Here !/4 - FROM MODEL TO MONEY/11 - Contribution, Decomposition and ROI (Description).html

851 B

~Get Your Files Here !/4 - FROM MODEL TO MONEY/11 - Contribution, Decomposition and ROI.mp4

61 MB

~Get Your Files Here !/4 - FROM MODEL TO MONEY/12 - Building a Budget Scenario Simulator in Excel (Description).html

857 B

~Get Your Files Here !/4 - FROM MODEL TO MONEY/12 - Building a Budget Scenario Simulator in Excel.mp4

64 MB

~Get Your Files Here !/5 - MAKING IT STICK/13 - Validation, Pitfalls and Keeping the Model Alive (Description).html

881 B

~Get Your Files Here !/5 - MAKING IT STICK/13 - Validation, Pitfalls and Keeping the Model Alive.mp4

52 MB

~Get Your Files Here !/5 - MAKING IT STICK/14 - Presenting Your Model and Running MMM as a Programme (Description).html

907 B

~Get Your Files Here !/5 - MAKING IT STICK/14 - Presenting Your Model and Running MMM as a Programme.mp4

53 MB

~Get Your Files Here !/6 - HANDS ON IN EXCEL/15 - Hands On - Touring the Workbook and the Live Data (Description).html

884 B

~Get Your Files Here !/6 - HANDS ON IN EXCEL/15 - Hands On - Touring the Workbook and the Live Data.mp4

59 MB

~Get Your Files Here !/6 - HANDS ON IN EXCEL/16 - Hands On - Building Adstock and Saturation in Excel (Description).html

877 B

~Get Your Files Here !/6 - HANDS ON IN EXCEL/16 - Hands On - Building Adstock and Saturation in Excel.mp4

66 MB

~Get Your Files Here !/6 - HANDS ON IN EXCEL/17 - Hands On - Running the Regression and Fitting with Solver (Description).html

886 B

~Get Your Files Here !/6 - HANDS ON IN EXCEL/17 - Hands On - Running the Regression and Fitting with Solver.mp4

71 MB

~Get Your Files Here !/6 - HANDS ON IN EXCEL/18 - Hands On - Contribution, ROI and Response Curves in Excel (Description).html

904 B

~Get Your Files Here !/6 - HANDS ON IN EXCEL/18 - Hands On - Contribution, ROI and Response Curves in Excel.mp4

68 MB

~Get Your Files Here !/6 - HANDS ON IN EXCEL/19 - Hands On - The Budget Simulator and Solver Optimisation (Description).html

893 B

~Get Your Files Here !/6 - HANDS ON IN EXCEL/19 - Hands On - The Budget Simulator and Solver Optimisation.mp4

59 MB

~Get Your Files Here !/6 - HANDS ON IN EXCEL/20 - Hands On - Building the Optimiser Yourself in Excel (Description).html

849 B

~Get Your Files Here !/6 - HANDS ON IN EXCEL/20 - Hands On - Building the Optimiser Yourself in Excel.mp4

70 MB

~Get Your Files Here !/7 - MODERN MMM BAYESIAN METHODS AND OPEN SOURCE/21 - Why Bayesian Marketing Mix Modeling (Description).html

864 B

~Get Your Files Here !/7 - MODERN MMM BAYESIAN METHODS AND OPEN SOURCE/21 - Why Bayesian Marketing Mix Modeling.mp4

72 MB

~Get Your Files Here !/7 - MODERN MMM BAYESIAN METHODS AND OPEN SOURCE/22 - Google Meridian - Bayesian MMM at Production Scale (Description).html

882 B

~Get Your Files Here !/7 - MODERN MMM BAYESIAN METHODS AND OPEN SOURCE/22 - Google Meridian - Bayesian MMM at Production Scale.mp4

31 MB

~Get Your Files Here !/7 - MODERN MMM BAYESIAN METHODS AND OPEN SOURCE/23 - PyMC-Marketing, LightweightMMM and Robyn (Description).html

855 B

~Get Your Files Here !/7 - MODERN MMM BAYESIAN METHODS AND OPEN SOURCE/23 - PyMC-Marketing, LightweightMMM and Robyn.mp4

54 MB

~Get Your Files Here !/7 - MODERN MMM BAYESIAN METHODS AND OPEN SOURCE/24 - Robyn in Practice - Specifying the Model (Description).html

848 B

~Get Your Files Here !/7 - MODERN MMM BAYESIAN METHODS AND OPEN SOURCE/24 - Robyn in Practice - Specifying the Model.mp4

65 MB

~Get Your Files Here !/7 - MODERN MMM BAYESIAN METHODS AND OPEN SOURCE/25 - Robyn in Practice - Choosing a Model and Allocating Budget (Description).html

886 B

~Get Your Files Here !/7 - MODERN MMM BAYESIAN METHODS AND OPEN SOURCE/25 - Robyn in Practice - Choosing a Model and Allocating Budget.mp4

65 MB

~Get Your Files Here !/8 - CAUSAL MEASUREMENT AND EXPERIMENTATION/26 - Causal Inference for Marketing (Description).html

845 B

~Get Your Files Here !/8 - CAUSAL MEASUREMENT AND EXPERIMENTATION/26 - Causal Inference for Marketing.mp4

60 MB

~Get Your Files Here !/8 - CAUSAL MEASUREMENT AND EXPERIMENTATION/27 - Multi-Touch Attribution After the Cookie (Description).html

864 B

~Get Your Files Here !/8 - CAUSAL MEASUREMENT AND EXPERIMENTATION/27 - Multi-Touch Attribution After the Cookie.mp4

62 MB

~Get Your Files Here !/8 - CAUSAL MEASUREMENT AND EXPERIMENTATION/28 - Incrementality and Lift Testing (Description).html

844 B

~Get Your Files Here !/8 - CAUSAL MEASUREMENT AND EXPERIMENTATION/28 - Incrementality and Lift Testing.mp4

65 MB

~Get Your Files Here !/8 - CAUSAL MEASUREMENT AND EXPERIMENTATION/29 - Geo Experiments and Geo-Lift (Description).html

854 B

~Get Your Files Here !/8 - CAUSAL MEASUREMENT AND EXPERIMENTATION/29 - Geo Experiments and Geo-Lift.mp4

67 MB

~Get Your Files Here !/8 - CAUSAL MEASUREMENT AND EXPERIMENTATION/30 - Controls, Mediators and Treatments - Specifying a Causal Model (Description).html

876 B

~Get Your Files Here !/8 - CAUSAL MEASUREMENT AND EXPERIMENTATION/30 - Controls, Mediators and Treatments - Specifying a Causal Model.mp4

66 MB

~Get Your Files Here !/9 - APPLIED MARKETING ANALYTICS/31 - Price Elasticity and Promotion Modelling (Description).html

862 B

~Get Your Files Here !/9 - APPLIED MARKETING ANALYTICS/31 - Price Elasticity and Promotion Modelling.mp4

55 MB

~Get Your Files Here !/9 - APPLIED MARKETING ANALYTICS/32 - Time Series and Forecasting for Marketing (Description).html

853 B

~Get Your Files Here !/9 - APPLIED MARKETING ANALYTICS/32 - Time Series and Forecasting for Marketing.mp4

52 MB

~Get Your Files Here !/9 - APPLIED MARKETING ANALYTICS/33 - Customer Lifetime Value and Long-Term Effects (Description).html

867 B

~Get Your Files Here !/9 - APPLIED MARKETING ANALYTICS/33 - Customer Lifetime Value and Long-Term Effects.mp4

48 MB

~Get Your Files Here !/9 - APPLIED MARKETING ANALYTICS/34 - Retail Media and Amazon Ads Measurement (Description).html

870 B

~Get Your Files Here !/9 - APPLIED MARKETING ANALYTICS/34 - Retail Media and Amazon Ads Measurement.mp4

51 MB

~Get Your Files Here !/9 - APPLIED MARKETING ANALYTICS/35 - From the 4Ps to the Model - Strategy and What MMM Can See (Description).html

919 B

~Get Your Files Here !/9 - APPLIED MARKETING ANALYTICS/35 - From the 4Ps to the Model - Strategy and What MMM Can See.mp4

51 MB

~Get Your Files Here !/9 - APPLIED MARKETING ANALYTICS/36 - Measurement in the Age of AI - Agents, LLM Journeys and Clean Rooms (Description).html

932 B

~Get Your Files Here !/9 - APPLIED MARKETING ANALYTICS/36 - Measurement in the Age of AI - Agents, LLM Journeys and Clean Rooms.mp4

51 MB

~Get Your Files Here !/Bonus Resources.txt

70 B