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[FreeCourseSite.com] Udemy - Modern Copywriting Writing copy that sells in 2018
- Date: 2026-05-30
- Size: 7.5 GB
- Files: 216
File Name
Size
1. Intro to copywriting/1. Introduction to copywriting.mp4
51 MB
1. Intro to copywriting/1. Introduction to copywriting.vtt
3.5 kB
1. Intro to copywriting/1.1 1.1 Worksheet - Course success plan.pdf.pdf
112 kB
1. Intro to copywriting/10. PRACTICE Know your audience.mp4
38 MB
1. Intro to copywriting/10. PRACTICE Know your audience.vtt
8.4 kB
1. Intro to copywriting/11. Know your voice and tone.mp4
134 MB
1. Intro to copywriting/11. Know your voice and tone.vtt
8.9 kB
1. Intro to copywriting/11.1 1.8 Worksheet - Developing your voice and tone.pdf.pdf
35 kB
1. Intro to copywriting/11.2 1.8 Handout - Voice and tone.pdf.pdf
424 kB
1. Intro to copywriting/12. Know your media.mp4
153 MB
1. Intro to copywriting/12. Know your media.vtt
10 kB
1. Intro to copywriting/12.1 1.9 Handout - Different types of media and their uses.pdf.pdf
147 kB
1. Intro to copywriting/12.2 1.9 Activity - Observe the media outlets of other businesses and how they are most commonly used.pdf.pdf
957 kB
1. Intro to copywriting/12.3 1.9 Worksheet - Planning your approach.pdf.pdf
40 kB
1. Intro to copywriting/2. What is copywriting.mp4
91 MB
1. Intro to copywriting/2. What is copywriting.vtt
5.9 kB
1. Intro to copywriting/2.1 1.2 Handout - List of quotes about copywriting from famous copywriters.pdf.pdf
124 kB
1. Intro to copywriting/2.2 1.2 Handout - Definitions and terms.pdf.pdf
218 kB
1. Intro to copywriting/2.3 1.2 Activity - Collect some examples of copywriting that you find effective.pdf.pdf
64 kB
1. Intro to copywriting/3. Join our community on Slack!.html
1.3 kB
1. Intro to copywriting/3.1 How to join the student Slack group.pdf.pdf
3.5 MB
1. Intro to copywriting/3.2 Link to the Slack group.html
128 B
1. Intro to copywriting/4. Know your product.mp4
189 MB
1. Intro to copywriting/4. Know your product.vtt
12 kB
1. Intro to copywriting/4.1 1.3 Activity - Analyze advertisements you see or hear for their usage of feature and benefit copy.pdf.pdf
113 kB
1. Intro to copywriting/4.2 1.3 Worksheet - Finding your product's benefit.pdf.pdf
54 kB
1. Intro to copywriting/4.3 1.3 Handout - Differences between a feature and a benefit.pdf.pdf
167 kB
1. Intro to copywriting/5. PRACTICE Know your product.mp4
64 MB
1. Intro to copywriting/5. PRACTICE Know your product.vtt
5.0 kB
1. Intro to copywriting/6. Know your competition.mp4
152 MB
1. Intro to copywriting/6. Know your competition.vtt
10 kB
1. Intro to copywriting/6.1 1.4 Handout - John Carlton's 3 step approach to developing your USP & USP basics.pdf.pdf
50 kB
1. Intro to copywriting/6.2 1.4 Worksheet - USP development worksheet.pdf.pdf
35 kB
1. Intro to copywriting/7. Competitive copywriting.mp4
168 MB
1. Intro to copywriting/7. Competitive copywriting.vtt
11 kB
1. Intro to copywriting/7.1 1.5 Handout - Getting competitive.pdf.pdf
212 kB
1. Intro to copywriting/7.2 1.5 Case study - Mercedes-Benz vs. Jaguar.pdf.pdf
626 kB
1. Intro to copywriting/8. Case study Volkswagen.mp4
145 MB
1. Intro to copywriting/8. Case study Volkswagen.vtt
9.3 kB
1. Intro to copywriting/8.1 1.6 Activity - Volkswagen case study analysis.pdf.pdf
74 kB
1. Intro to copywriting/9. Know your audience.mp4
192 MB
1. Intro to copywriting/9. Know your audience.vtt
13 kB
1. Intro to copywriting/9.1 1.7 Worksheet - Getting to know your audience.pdf.pdf
39 kB
1. Intro to copywriting/9.2 1.7 Handout - Explanation of demographics and how to obtain them.pdf.pdf
62 kB
2. Crafting your copy/1. Intro to crafting your copy.mp4
12 MB
2. Crafting your copy/1. Intro to crafting your copy.vtt
2.3 kB
2. Crafting your copy/10. Don't get sued (plagiarism edition).mp4
106 MB
2. Crafting your copy/10. Don't get sued (plagiarism edition).vtt
7.6 kB
2. Crafting your copy/10.1 2.9 Handout - Avoiding plagiarism.pdf.pdf
375 kB
2. Crafting your copy/10.2 2.9 Case Study - Sample legal case of plagiarism and its consequences.pdf.pdf
171 kB
2. Crafting your copy/10.3 2.9 Handout - Types of plagiarism.pdf.pdf
188 kB
2. Crafting your copy/11. Don't get sued part (legal edition).mp4
65 MB
2. Crafting your copy/11. Don't get sued part (legal edition).vtt
10 kB
2. Crafting your copy/12. Avoid common mistakes.mp4
173 MB
2. Crafting your copy/12. Avoid common mistakes.vtt
12 kB
2. Crafting your copy/12.1 2.10 Handout - Types of common mistakes.pdf.pdf
404 kB
2. Crafting your copy/12.2 2.10 Handout - Resources to help correct and avoid mistakes.pdf.pdf
2.7 MB
2. Crafting your copy/12.3 2.10 Worksheet - Correcting common mistakes found in sample copy.pdf.pdf
488 kB
2. Crafting your copy/13. PRACTICE Crafting your copy.mp4
50 MB
2. Crafting your copy/13. PRACTICE Crafting your copy.vtt
8.8 kB
2. Crafting your copy/2. The art of persuasion.mp4
164 MB
2. Crafting your copy/2. The art of persuasion.vtt
12 kB
2. Crafting your copy/2.1 2.2 Handout - Concepts to remember.pdf.pdf
66 kB
2. Crafting your copy/2.2 2.2 Worksheet - Rewrite sample copy to be more confident.pdf.pdf
42 kB
2. Crafting your copy/2.3 2.2 Case study - Old Spice print ads.pdf.pdf
2.3 MB
2. Crafting your copy/2.4 2.2 Worksheet - Finding your authority.pdf.pdf
79 kB
2. Crafting your copy/3. How to use power words.mp4
142 MB
2. Crafting your copy/3. How to use power words.vtt
9.3 kB
2. Crafting your copy/3.1 2.3 Worksheet - Rewrite sample copy to better use power words.pdf.pdf
147 kB
2. Crafting your copy/3.2 2.3 Handout - Power words and phrases.pdf.pdf
211 kB
2. Crafting your copy/4. Structure and technique.mp4
172 MB
2. Crafting your copy/4. Structure and technique.vtt
12 kB
2. Crafting your copy/4.1 2.4 Handout - “Infomercial” structure.pdf.pdf
191 kB
2. Crafting your copy/4.2 2.4 Worksheet - Using the 3 step structure.pdf.pdf
39 kB
2. Crafting your copy/5. How to stir emotion.mp4
195 MB
2. Crafting your copy/5. How to stir emotion.vtt
13 kB
2. Crafting your copy/5.1 2.5 Worksheet - Review sample copy and determine if emotion was used effectively and how.pdf.pdf
287 kB
2. Crafting your copy/5.2 2.5 Handout - Commonly used emotions in persuasive copy.pdf.pdf
266 kB
2. Crafting your copy/5.3 2.5 Case Study - Find good examples of effective emotional appeals in a campaign and discuss.pdf.pdf
248 kB
2. Crafting your copy/6. Writer's block.mp4
212 MB
2. Crafting your copy/6. Writer's block.vtt
15 kB
2. Crafting your copy/6.1 2.6 Activity - Good practices to prevent writer's block (habits to adopt).pdf.pdf
587 kB
2. Crafting your copy/6.2 2.6 Worksheet - Beating writer's block (Jumpstart the writing process).pdf.pdf
320 kB
2. Crafting your copy/6.3 2.6 Handout - Writer's block - tools, links, and tips.pdf.pdf
276 kB
2. Crafting your copy/7. How to write simply.mp4
174 MB
2. Crafting your copy/7. How to write simply.vtt
12 kB
2. Crafting your copy/7.1 2.7 Activity - Find copy that could be simplified and find the excess.pdf.pdf
90 kB
2. Crafting your copy/7.2 2.7 Worksheet - Planning your writing.pdf.pdf
308 kB
2. Crafting your copy/7.3 2.7 Worksheet - Simplify sample copy.pdf.pdf
223 kB
2. Crafting your copy/8. PRACTICE Writing simply.mp4
47 MB
2. Crafting your copy/8. PRACTICE Writing simply.vtt
11 kB
2. Crafting your copy/9. Copywriting styles.mp4
222 MB
2. Crafting your copy/9. Copywriting styles.vtt
15 kB
2. Crafting your copy/9.1 2.8 Handout - Copywriting styles breakdown.pdf.pdf
140 kB
2. Crafting your copy/9.2 2.8 Worksheet - Flow chart - what style works for your needs.pdf.pdf
324 kB
2. Crafting your copy/9.3 2.8 Activity - Practice communicating successfully in different styles.pdf.pdf
411 kB
3. Copywriting formulas/1. Storytelling The Hero's Journey.mp4
191 MB
3. Copywriting formulas/1. Storytelling The Hero's Journey.vtt
13 kB
3. Copywriting formulas/1.1 3.1 Handout - Using the Power of Storytelling.pdf.pdf
1.1 MB
3. Copywriting formulas/1.2 3.1 Handout - Dale Carnegie's 3 Part Magic Formula vs Pay It Forward Formula.pdf.pdf
9.5 MB
3. Copywriting formulas/2. Storytelling More storytelling.mp4
64 MB
3. Copywriting formulas/2. Storytelling More storytelling.vtt
11 kB
3. Copywriting formulas/3. Persuasive formulas.mp4
122 MB
3. Copywriting formulas/3. Persuasive formulas.vtt
9.6 kB
3. Copywriting formulas/3.1 3.2 Activity - Using the “So what” Test.pdf.pdf
1.4 MB
3. Copywriting formulas/3.2 3.2 Handout - Persuasive Formulas.pdf.pdf
1.1 MB
3. Copywriting formulas/3.3 3.2 Worksheet - Using the 1-2-3-4 Formula.pdf.pdf
6.0 MB
3. Copywriting formulas/4. Copywriting formulas AIDA and more.mp4
224 MB
3. Copywriting formulas/4. Copywriting formulas AIDA and more.vtt
16 kB
3. Copywriting formulas/4.1 3.3 Handout - Before After Bridge and UPWORDS Explained.pdf.pdf
779 kB
3. Copywriting formulas/4.2 3.3 Worksheet - Using the ACCA and PPPP Formulas.pdf.pdf
9.6 MB
3. Copywriting formulas/4.3 3.3 Handout - AIDA, ACCA, and PPPP Formulas.pdf.pdf
9.3 MB
3. Copywriting formulas/4.4 3.3 Worksheet - Using the AIDA Formula.pdf.pdf
9.5 MB
3. Copywriting formulas/5. PRACTICE Copywriting formulas.mp4
46 MB
3. Copywriting formulas/5. PRACTICE Copywriting formulas.vtt
11 kB
4. Copywriting for B2B vs B2C/1. Intro to copywriting for B2B vs B2C.mp4
15 MB
4. Copywriting for B2B vs B2C/1. Intro to copywriting for B2B vs B2C.vtt
2.7 kB
4. Copywriting for B2B vs B2C/2. Differences between B2B and B2C.mp4
122 MB
4. Copywriting for B2B vs B2C/2. Differences between B2B and B2C.vtt
8.2 kB
4. Copywriting for B2B vs B2C/2.1 4.2 Handout - Differences between B2B and B2C.pdf.pdf
9.8 MB
4. Copywriting for B2B vs B2C/3. B2B Copywriting Best Practices.mp4
36 MB
4. Copywriting for B2B vs B2C/3. B2B Copywriting Best Practices.vtt
7.8 kB
4. Copywriting for B2B vs B2C/4. Case Study Zendesk.mp4
199 MB
4. Copywriting for B2B vs B2C/4. Case Study Zendesk.vtt
14 kB
4. Copywriting for B2B vs B2C/4.1 4.4 Case Study - Zendesk.pdf.pdf
587 kB
5. Creating great headlines/1. Intro to creating headlines.mp4
18 MB
5. Creating great headlines/1. Intro to creating headlines.vtt
3.4 kB
5. Creating great headlines/2. How and why headlines work.mp4
154 MB
5. Creating great headlines/2. How and why headlines work.vtt
11 kB
5. Creating great headlines/2.1 5.2 Worksheet - Making bad headlines better.pdf.pdf
374 kB
5. Creating great headlines/2.2 5.2 Handout - Headline Goals, Qualities of Good Headlines.pdf.pdf
4.8 MB
5. Creating great headlines/3. Modern formulas for headlines.mp4
202 MB
5. Creating great headlines/3. Modern formulas for headlines.vtt
16 kB
5. Creating great headlines/3.1 5.3 Handout - Overview of Modern Headline Formulas.pdf.pdf
3.4 MB
5. Creating great headlines/4. PRACTICE Modern formulas for headlines.mp4
35 MB
5. Creating great headlines/4. PRACTICE Modern formulas for headlines.vtt
7.8 kB
5. Creating great headlines/5. How to test headlines and why.mp4
178 MB
5. Creating great headlines/5. How to test headlines and why.vtt
12 kB
5. Creating great headlines/5.1 5.4 Case Study - Failed Headline Example.pdf.pdf
422 kB
5. Creating great headlines/5.2 5.4 Handout - Testing breakdown, links to handy resources.pdf.pdf
3.7 MB
5. Creating great headlines/6. Supporting headlines with leads.mp4
168 MB
5. Creating great headlines/6. Supporting headlines with leads.vtt
12 kB
5. Creating great headlines/6.1 5.5 Activity - Writing leads for strong headlines.pdf.pdf
327 kB
5. Creating great headlines/7. Creating readable headlines.mp4
130 MB
5. Creating great headlines/7. Creating readable headlines.vtt
10 kB
5. Creating great headlines/7.1 5.6 Worksheet - Rewriting Headlines.pdf.pdf
1.0 MB
5. Creating great headlines/7.2 5.6 Handout - Qualities of readable headlines.pdf.pdf
662 kB
5. Creating great headlines/8. Twitter headlines.mp4
165 MB
5. Creating great headlines/8. Twitter headlines.vtt
11 kB
5. Creating great headlines/8.1 5.7 Handout - Fundamentals of good Twitter headlines, 4 U's.pdf.pdf
3.9 MB
5. Creating great headlines/8.2 5.7 Activity - Collect examples of excellent Twitter headlines for swipe file.pdf.pdf
1.1 MB
6. Copywriting for landing pages and CTAs/1. Intro to copywriting for landing pages.mp4
13 MB
6. Copywriting for landing pages and CTAs/1. Intro to copywriting for landing pages.vtt
2.2 kB
6. Copywriting for landing pages and CTAs/2. Landing page basics and structure.mp4
171 MB
6. Copywriting for landing pages and CTAs/2. Landing page basics and structure.vtt
12 kB
6. Copywriting for landing pages and CTAs/2.1 6.2 Handout - Landing page structure and common goals.pdf.pdf
2.0 MB
6. Copywriting for landing pages and CTAs/3. PRACTICE Planning your landing page.mp4
24 MB
6. Copywriting for landing pages and CTAs/3. PRACTICE Planning your landing page.vtt
7.4 kB
6. Copywriting for landing pages and CTAs/4. Landing page copy styles and themes.mp4
189 MB
6. Copywriting for landing pages and CTAs/4. Landing page copy styles and themes.vtt
13 kB
6. Copywriting for landing pages and CTAs/4.1 6.2 Worksheet - Implementing Landing Page Themes.pdf.pdf
226 kB
6. Copywriting for landing pages and CTAs/5. Writing copy for landing pages.mp4
144 MB
6. Copywriting for landing pages and CTAs/5. Writing copy for landing pages.vtt
12 kB
6. Copywriting for landing pages and CTAs/5.1 6.5 Worksheet - Improving landing page copy.pdf.pdf
5.8 MB
6. Copywriting for landing pages and CTAs/5.2 6.5 Handout - Writing effective copy for landing pages.pdf.pdf
2.9 MB
6. Copywriting for landing pages and CTAs/6. CTAs.mp4
148 MB
6. Copywriting for landing pages and CTAs/6. CTAs.vtt
9.6 kB
6. Copywriting for landing pages and CTAs/6.1 6.6 Activity - Creating calls to action.pdf.pdf
1019 kB
6. Copywriting for landing pages and CTAs/6.2 6.6 Handout - Best Practices for Calls to Action.pdf.pdf
2.6 MB
6. Copywriting for landing pages and CTAs/7. Case study Shipt.mp4
107 MB
6. Copywriting for landing pages and CTAs/7. Case study Shipt.vtt
9.3 kB
6. Copywriting for landing pages and CTAs/7.1 6.7 Case Study - Shipt.pdf.pdf
3.5 MB
7. Copywriting for email/1. Intro to email copywriting.mp4
18 MB
7. Copywriting for email/1. Intro to email copywriting.vtt
2.8 kB
7. Copywriting for email/2. Product announcements and promotional emails.mp4
135 MB
7. Copywriting for email/2. Product announcements and promotional emails.vtt
9.2 kB
7. Copywriting for email/3. PRACTICE Email types - announcements & promos.mp4
25 MB
7. Copywriting for email/3. PRACTICE Email types - announcements & promos.vtt
5.8 kB
7. Copywriting for email/3.1 7.4 PRACTICE - Email types - Announcements and Promos.pdf.pdf
382 kB
7. Copywriting for email/4. Newsletters and Transactional Emails.mp4
145 MB
7. Copywriting for email/4. Newsletters and Transactional Emails.vtt
10 kB
7. Copywriting for email/5. Email copy best practices.mp4
99 MB
7. Copywriting for email/5. Email copy best practices.vtt
7.5 kB
7. Copywriting for email/6. Subject lines.mp4
138 MB
7. Copywriting for email/6. Subject lines.vtt
10 kB
7. Copywriting for email/6.1 7.6 Handout - Subject Line Best Practices.pdf.pdf
255 kB
7. Copywriting for email/7. Writing letters and brand messages.mp4
133 MB
7. Copywriting for email/7. Writing letters and brand messages.vtt
10 kB
7. Copywriting for email/8. Case study Physician Associates Survey.mp4
99 MB
7. Copywriting for email/8. Case study Physician Associates Survey.vtt
8.4 kB
7. Copywriting for email/8.1 7.8 Case study - Physician Associates Survey.pdf.pdf
6.6 MB
8. Copywriting for social media/1. Intro to social media copywriting.mp4
22 MB
8. Copywriting for social media/1. Intro to social media copywriting.vtt
4.3 kB
8. Copywriting for social media/2. Social media platform differences.mp4
135 MB
8. Copywriting for social media/2. Social media platform differences.vtt
11 kB
8. Copywriting for social media/2.1 8.2 Handout - Social Media Platform Differences.pdf.pdf
9.7 MB
8. Copywriting for social media/3. PRACTICE Social media platform differences.mp4
24 MB
8. Copywriting for social media/3. PRACTICE Social media platform differences.vtt
5.7 kB
8. Copywriting for social media/4. Writing profiles for social media.mp4
100 MB
8. Copywriting for social media/4. Writing profiles for social media.vtt
8.4 kB
8. Copywriting for social media/4.1 8.4 Activity - Practice writing social profiles.pdf.pdf
8.0 MB
8. Copywriting for social media/4.2 8.4 Handout - Writing Social Media Profiles.pdf.pdf
2.6 MB
8. Copywriting for social media/5. Headline and copy best practices.mp4
142 MB
8. Copywriting for social media/5. Headline and copy best practices.vtt
12 kB
8. Copywriting for social media/5.1 8.5 Worksheet - Creating Effective Headlines and Copy for Social Media.pdf.pdf
261 kB
8. Copywriting for social media/6. Copywriting for Facebook.mp4
150 MB
8. Copywriting for social media/6. Copywriting for Facebook.vtt
12 kB
8. Copywriting for social media/6.1 8.6 Handout - Copywriting for Facebook.pdf.pdf
1.3 MB
8. Copywriting for social media/6.2 8.6 Worksheet - Writing Effective Copy for Facebook.pdf.pdf
604 kB
8. Copywriting for social media/7. Copywriting for LinkedIn.mp4
104 MB
8. Copywriting for social media/7. Copywriting for LinkedIn.vtt
8.2 kB
8. Copywriting for social media/7.1 8.7 Worksheet - Optimizing LinkedIn Profile Copy.pdf.pdf
1.5 MB
8. Copywriting for social media/8. Case study iostudio.mp4
97 MB
8. Copywriting for social media/8. Case study iostudio.vtt
8.5 kB
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