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Lynda.com - SEO Fundamentals

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File Name
Size
00. Introduction/00.01. Welcome.mov
13 MB
00. Introduction/00.02. Using the Facilitator's Guide.mov
746 kB
00. Introduction/00.01. Welcome.srt
2.0 kB
00. Introduction/00.02. Using the Facilitator's Guide.srt
453 B
01. Overview of Search Engine Optimization/01.01. What is search engine optimization (SEO).mov
23 MB
01. Overview of Search Engine Optimization/01.03. How SEO affects your business.mov
20 MB
01. Overview of Search Engine Optimization/01.04. Setting SEO expectations.mov
17 MB
01. Overview of Search Engine Optimization/01.02. Reading a search engine results page.mov
15 MB
01. Overview of Search Engine Optimization/01.01. What is search engine optimization (SEO).srt
6.7 kB
01. Overview of Search Engine Optimization/01.04. Setting SEO expectations.srt
4.5 kB
01. Overview of Search Engine Optimization/01.03. How SEO affects your business.srt
4.3 kB
01. Overview of Search Engine Optimization/01.02. Reading a search engine results page.srt
3.8 kB
02. Keywords The Foundation of SEO/02.02. How to research keywords.mov
16 MB
02. Keywords The Foundation of SEO/02.03. Tools to help you analyze keywords.mov
14 MB
02. Keywords The Foundation of SEO/02.06. Ongoing keyword evaluation.mov
14 MB
02. Keywords The Foundation of SEO/02.04. Understanding keyword attributes.mov
14 MB
02. Keywords The Foundation of SEO/02.01. Why you need a keyword research plan.mov
12 MB
02. Keywords The Foundation of SEO/02.05. Understanding keyword distribution.mov
10 MB
02. Keywords The Foundation of SEO/02.03. Tools to help you analyze keywords.srt
7.8 kB
02. Keywords The Foundation of SEO/02.05. Understanding keyword distribution.srt
6.4 kB
02. Keywords The Foundation of SEO/02.04. Understanding keyword attributes.srt
6.3 kB
02. Keywords The Foundation of SEO/02.02. How to research keywords.srt
5.9 kB
02. Keywords The Foundation of SEO/02.01. Why you need a keyword research plan.srt
4.8 kB
02. Keywords The Foundation of SEO/02.06. Ongoing keyword evaluation.srt
3.8 kB
03. Content Optimization How Search Engines and People View Web Pages/03.02. Optimizing for site structure.mov
23 MB
03. Content Optimization How Search Engines and People View Web Pages/03.04. Optimizing textual page elements.mov
19 MB
03. Content Optimization How Search Engines and People View Web Pages/03.07. Exploring the benefits of user-generated content.mov
15 MB
03. Content Optimization How Search Engines and People View Web Pages/03.01. Understanding content optimization.mov
14 MB
03. Content Optimization How Search Engines and People View Web Pages/03.05. Optimizing non-text components of a web page.mov
13 MB
03. Content Optimization How Search Engines and People View Web Pages/03.03. Recognizing different types of content.mov
9.3 MB
03. Content Optimization How Search Engines and People View Web Pages/03.06. Analyzing content quality.mov
5.8 MB
03. Content Optimization How Search Engines and People View Web Pages/03.04. Optimizing textual page elements.srt
14 kB
03. Content Optimization How Search Engines and People View Web Pages/03.05. Optimizing non-text components of a web page.srt
6.4 kB
03. Content Optimization How Search Engines and People View Web Pages/03.02. Optimizing for site structure.srt
6.2 kB
03. Content Optimization How Search Engines and People View Web Pages/03.07. Exploring the benefits of user-generated content.srt
4.4 kB
03. Content Optimization How Search Engines and People View Web Pages/03.06. Analyzing content quality.srt
4.2 kB
03. Content Optimization How Search Engines and People View Web Pages/03.03. Recognizing different types of content.srt
3.8 kB
03. Content Optimization How Search Engines and People View Web Pages/03.01. Understanding content optimization.srt
3.7 kB
04. Content Optimization Technical SEO/04.05. Working with server-side factors.mov
14 MB
04. Content Optimization Technical SEO/04.04. Leveraging microformats.mov
13 MB
04. Content Optimization Technical SEO/04.02. Understanding how search engines index content.mov
12 MB
04. Content Optimization Technical SEO/04.03. Working with canonical URLs and redirects.mov
11 MB
04. Content Optimization Technical SEO/04.01. Interpreting the code behind web pages.mov
8.7 MB
04. Content Optimization Technical SEO/04.07. Using Bing Webmaster Tools.mov
7.8 MB
04. Content Optimization Technical SEO/04.06. Using Google Webmaster Tools.mov
5.2 MB
04. Content Optimization Technical SEO/04.06. Using Google Webmaster Tools.srt
6.2 kB
04. Content Optimization Technical SEO/04.07. Using Bing Webmaster Tools.srt
5.9 kB
04. Content Optimization Technical SEO/04.05. Working with server-side factors.srt
5.4 kB
04. Content Optimization Technical SEO/04.01. Interpreting the code behind web pages.srt
4.8 kB
04. Content Optimization Technical SEO/04.03. Working with canonical URLs and redirects.srt
4.7 kB
04. Content Optimization Technical SEO/04.02. Understanding how search engines index content.srt
4.2 kB
04. Content Optimization Technical SEO/04.04. Leveraging microformats.srt
4.2 kB
05. Long-Term Content Planning/05.04. Understanding different types of content.mov
25 MB
05. Long-Term Content Planning/05.08. Measuring content performance.mov
25 MB
05. Long-Term Content Planning/05.07. Promoting your content with social media.mov
24 MB
05. Long-Term Content Planning/05.03. Defining your audience, topics, angle, and style.mov
23 MB
05. Long-Term Content Planning/05.05. Getting ideas for content.mov
22 MB
05. Long-Term Content Planning/05.02. Planning a successful content strategy and avoiding common mistakes.mov
22 MB
05. Long-Term Content Planning/05.01. Overview of long-term content strategizing.mov
18 MB
05. Long-Term Content Planning/05.06. Working with an editorial calendar.mov
5.9 MB
05. Long-Term Content Planning/05.03. Defining your audience, topics, angle, and style.srt
7.2 kB
05. Long-Term Content Planning/05.04. Understanding different types of content.srt
7.2 kB
05. Long-Term Content Planning/05.08. Measuring content performance.srt
6.7 kB
05. Long-Term Content Planning/05.05. Getting ideas for content.srt
6.6 kB
05. Long-Term Content Planning/05.02. Planning a successful content strategy and avoiding common mistakes.srt
6.5 kB
05. Long-Term Content Planning/05.07. Promoting your content with social media.srt
6.4 kB
05. Long-Term Content Planning/05.06. Working with an editorial calendar.srt
6.1 kB
05. Long-Term Content Planning/05.01. Overview of long-term content strategizing.srt
4.5 kB
06. Link-Building Strategies/06.03. Building external links.mov
31 MB
06. Link-Building Strategies/06.01. Understanding the importance of links.mov
26 MB
06. Link-Building Strategies/06.02. Building internal links.mov
13 MB
06. Link-Building Strategies/06.04. Finding link-building opportunities.mov
5.6 MB
06. Link-Building Strategies/06.05. Executing a link-building strategy.mov
4.0 MB
06. Link-Building Strategies/06.01. Understanding the importance of links.srt
7.8 kB
06. Link-Building Strategies/06.04. Finding link-building opportunities.srt
7.6 kB
06. Link-Building Strategies/06.03. Building external links.srt
7.1 kB
06. Link-Building Strategies/06.05. Executing a link-building strategy.srt
4.2 kB
06. Link-Building Strategies/06.02. Building internal links.srt
3.3 kB
07. Measuring SEO Effectiveness/07.01. Measuring SEO performance.mov
20 MB
07. Measuring SEO Effectiveness/07.02. Analyzing keywords.mov
13 MB
07. Measuring SEO Effectiveness/07.03. Analyzing links.mov
7.7 MB
07. Measuring SEO Effectiveness/07.04. Analyzing the impact of social media.mov
6.2 MB
07. Measuring SEO Effectiveness/07.02. Analyzing keywords.srt
8.2 kB
07. Measuring SEO Effectiveness/07.01. Measuring SEO performance.srt
7.1 kB
07. Measuring SEO Effectiveness/07.03. Analyzing links.srt
6.7 kB
07. Measuring SEO Effectiveness/07.04. Analyzing the impact of social media.srt
4.8 kB
08. SEO for Ecommerce/08.06. Leveraging link building and social media for ecommerce.mov
17 MB
08. SEO for Ecommerce/08.05. Producing ecommerce content.mov
15 MB
08. SEO for Ecommerce/08.01. Understanding SEO and ecommerce.mov
14 MB
08. SEO for Ecommerce/08.03. The technical components of ecommerce.mov
12 MB
08. SEO for Ecommerce/08.04. Exploring ecommerce information architecture.mov
11 MB
08. SEO for Ecommerce/08.07. Adapting ecommerce websites for international audiences.mov
11 MB
08. SEO for Ecommerce/08.02. Working with semantic HTML.mov
11 MB
08. SEO for Ecommerce/08.06. Leveraging link building and social media for ecommerce.srt
5.2 kB
08. SEO for Ecommerce/08.03. The technical components of ecommerce.srt
5.0 kB
08. SEO for Ecommerce/08.04. Exploring ecommerce information architecture.srt
4.4 kB
08. SEO for Ecommerce/08.05. Producing ecommerce content.srt
4.3 kB
08. SEO for Ecommerce/08.01. Understanding SEO and ecommerce.srt
4.3 kB
08. SEO for Ecommerce/08.07. Adapting ecommerce websites for international audiences.srt
3.7 kB
08. SEO for Ecommerce/08.02. Working with semantic HTML.srt
3.6 kB
09. Local Search/09.06. Optimizing your website for local search.mov
24 MB
09. Local Search/09.05. Getting more reviews for your business.mov
24 MB
09. Local Search/09.07. The future of local search.mov
18 MB
09. Local Search/09.02. Understanding Google+ Local.mov
14 MB
09. Local Search/09.01. Understanding local search.mov
13 MB
09. Local Search/09.03. Setting up and optimizing Google+ Local.mov
9.2 MB
09. Local Search/09.04. Getting more citations.mov
9.1 MB
09. Local Search/09.03. Setting up and optimizing Google+ Local.srt
7.8 kB
09. Local Search/09.06. Optimizing your website for local search.srt
6.9 kB
09. Local Search/09.04. Getting more citations.srt
6.2 kB
09. Local Search/09.05. Getting more reviews for your business.srt
5.9 kB
09. Local Search/09.01. Understanding local search.srt
5.3 kB
09. Local Search/09.02. Understanding Google+ Local.srt
4.8 kB
09. Local Search/09.07. The future of local search.srt
4.6 kB
10. International SEO/10.06. Avoiding pitfalls with international SEO.mov
18 MB
10. International SEO/10.04. Building links for an international audience.mov
17 MB
10. International SEO/10.01. Understanding cultural aspects of international SEO.mov
16 MB
10. International SEO/10.02. Optimizing technical content for international audiences.mov
13 MB
10. International SEO/10.05. Analyzing and measuring an international SEO campaign.mov
11 MB
10. International SEO/10.03. Optimizing translated and localized content.mov
7.6 MB
10. International SEO/10.06. Avoiding pitfalls with international SEO.srt
5.1 kB
10. International SEO/10.04. Building links for an international audience.srt
4.7 kB
10. International SEO/10.02. Optimizing technical content for international audiences.srt
4.5 kB
10. International SEO/10.01. Understanding cultural aspects of international SEO.srt
4.1 kB
10. International SEO/10.05. Analyzing and measuring an international SEO campaign.srt
3.7 kB
10. International SEO/10.03. Optimizing translated and localized content.srt
3.6 kB
11. Conclusion/11.01. Determining your next steps.mov
7.0 MB
11. Conclusion/11.01. Determining your next steps.srt
1.9 kB
Exercise Files/Ex_Files_SEO_Fund.zip
419 kB