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Lynda.com SEO - Keyword Strategy in Depth

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File Name
Size
01. Introduction/01_01-Welcome.mp4
15 MB
02. Mine the Rich Resources of Keywords/02_01-What are keywords.mp4
9.1 MB
02. Mine the Rich Resources of Keywords/02_02-The implications of keywords.mp4
16 MB
02. Mine the Rich Resources of Keywords/02_03-How can we use keywords.mp4
12 MB
02. Mine the Rich Resources of Keywords/02_04-Find keyword research resources.mp4
6.9 MB
02. Mine the Rich Resources of Keywords/02_05-View the keyword universe.mp4
7.4 MB
02. Mine the Rich Resources of Keywords/02_06-Read keyword data effectively.mp4
6.9 MB
03. Managing Keyword Data for Maximum Insights/03_01-Creating a keyword spreadsheet.mp4
7.4 MB
03. Managing Keyword Data for Maximum Insights/03_02-Find initial keywords.mp4
8.7 MB
03. Managing Keyword Data for Maximum Insights/03_03-Utilize the long tail.mp4
7.1 MB
03. Managing Keyword Data for Maximum Insights/03_04-Find phrase patterns.mp4
6.3 MB
03. Managing Keyword Data for Maximum Insights/03_05-Organize by prefix and suffix.mp4
9.0 MB
03. Managing Keyword Data for Maximum Insights/03_06-Search for synonyms.mp4
7.2 MB
03. Managing Keyword Data for Maximum Insights/03_07-Plan for plurals.mp4
17 MB
03. Managing Keyword Data for Maximum Insights/03_08-Develop your keyword spreadsheet.mp4
7.9 MB
04. Find Searcher Intent from Keyword Searches/04_01-Find searcher intent.mp4
18 MB
04. Find Searcher Intent from Keyword Searches/04_02-Measure brand impact.mp4
3.9 MB
04. Find Searcher Intent from Keyword Searches/04_03-Research demand patterns.mp4
7.1 MB
04. Find Searcher Intent from Keyword Searches/04_04-Assess the right searcher.mp4
9.0 MB
04. Find Searcher Intent from Keyword Searches/04_05-Assess competitive data.mp4
7.3 MB
04. Find Searcher Intent from Keyword Searches/04_06-Measure keyword competitiveness.mp4
5.8 MB
04. Find Searcher Intent from Keyword Searches/04_07-Measure the competitive environment.mp4
5.4 MB
05. Adding Three-Dimensional Keyword Data/05_01-Intersect keyword demand and keyword trends.mp4
3.9 MB
05. Adding Three-Dimensional Keyword Data/05_02-Apply tools for finding keyword search trends.mp4
9.7 MB
05. Adding Three-Dimensional Keyword Data/05_03-Compare keyword trends.mp4
8.0 MB
05. Adding Three-Dimensional Keyword Data/05_04-Asking why.mp4
6.0 MB
05. Adding Three-Dimensional Keyword Data/05_05-Articulating strategy.mp4
26 MB
05. Adding Three-Dimensional Keyword Data/05_06-Organizing keyword data with your additional data.mp4
5.0 MB
06. Using Keyword Management Tools/06_01-Introduction to keyword research software and options.mp4
19 MB
06. Using Keyword Management Tools/06_02-Raven tools.mp4
7.0 MB
06. Using Keyword Management Tools/06_03-Moz.mp4
10 MB
06. Using Keyword Management Tools/06_04-SEMrush.mp4
6.8 MB
06. Using Keyword Management Tools/06_05-Keyword Discovery.mp4
9.5 MB
07. Apply Keywords to Your Website/07_01-Familiarize yourself with the page title.mp4
3.9 MB
07. Apply Keywords to Your Website/07_02-See how the page title is used.mp4
6.7 MB
07. Apply Keywords to Your Website/07_03-Evaluate your page title options.mp4
13 MB
07. Apply Keywords to Your Website/07_04-Understand page structure.mp4
5.3 MB
07. Apply Keywords to Your Website/07_05-How to utilize page structures to your advantage.mp4
12 MB
07. Apply Keywords to Your Website/07_06-Keep the reader`s attention with better page structure.mp4
8.3 MB
07. Apply Keywords to Your Website/07_07-Converge strategies of structure, scanning, and spiders.mp4
5.7 MB
07. Apply Keywords to Your Website/07_08-Implement keywords throughout your content.mp4
11 MB
07. Apply Keywords to Your Website/07_09-Integrate keywords within your website.mp4
12 MB
07. Apply Keywords to Your Website/07_10-Consider alt attributes and title attributes.mp4
11 MB
07. Apply Keywords to Your Website/07_11-Review your navigation for keywords.mp4
6.3 MB
07. Apply Keywords to Your Website/07_12-Test your navigation for usefulness and understandability.mp4
8.6 MB
08. Apply Keywords to Your PPC Campaign/08_01-Create effective ads.mp4
8.2 MB
08. Apply Keywords to Your PPC Campaign/08_02-Learn keyword-based bidding strategies.mp4
6.6 MB
08. Apply Keywords to Your PPC Campaign/08_03-Balance keywords and quality score.mp4
14 MB
08. Apply Keywords to Your PPC Campaign/08_04-Avoid costly mistakes.mp4
8.7 MB
08. Apply Keywords to Your PPC Campaign/08_05-Focus on negative keywords.mp4
5.7 MB
08. Apply Keywords to Your PPC Campaign/08_06-Add dimensions of location, timing, and word structures.mp4
15 MB
08. Apply Keywords to Your PPC Campaign/08_07-Continually improve your campaign.mp4
8.1 MB
09. Measure Your Results/09_01-Don`t be fooled by rankings.mp4
38 MB
09. Measure Your Results/09_02-Measure the right outcomes.mp4
12 MB
09. Measure Your Results/09_03-Establish value.mp4
7.7 MB
09. Measure Your Results/09_04-Develop keyword segments in your analytics.mp4
9.2 MB
09. Measure Your Results/09_05-Evaluate landing pages for value.mp4
9.6 MB
09. Measure Your Results/09_06-Troubleshoot landing page bounce rate.mp4
11 MB
09. Measure Your Results/09_07-Prioritize your marketing efforts.mp4
9.4 MB
10. Conclusion/10_01-Next steps.mp4
14 MB
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