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Lynda - Branding Fundamentals [Via Webcentara]

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File Name
Size
03. Defining the Brand/03_03-Deciding on what to brand.mp4
33 MB
06. Communicating the Brand Internally/06_01-Identifying the internal channels.mp4
32 MB
05. Expressing the Brand Identity/05_01-Developing the brands name.mp4
32 MB
03. Defining the Brand/03_05-Identifying the brand personality.mp4
31 MB
03. Defining the Brand/03_02-Creating brand drivers.mp4
31 MB
03. Defining the Brand/03_01-Identifying your core values and purpose.mp4
30 MB
05. Expressing the Brand Identity/05_02-Creating the brands look and feel.mp4
29 MB
07. Communicating the Brand Externally/07_04-Creating branded spaces and environments.mp4
28 MB
07. Communicating the Brand Externally/07_02-Expressing the brand in digital and social channels.mp4
28 MB
03. Defining the Brand/03_04-Designing your brand architecture.mp4
27 MB
04. Positioning the Brand/04_03-Developing your brand promise The value proposition.mp4
27 MB
06. Communicating the Brand Internally/06_03-Linking the brand to product and service design.mp4
26 MB
02. Understanding Branding/02_01-What is a brand.mp4
25 MB
07. Communicating the Brand Externally/07_01-Identifying the external channels.mp4
24 MB
09. Conclusion/09_01-Next steps.mp4
24 MB
08. Measuring Brand Performance and Value/08_01-Understanding brand performance.mp4
24 MB
02. Understanding Branding/02_03-Understanding the branding process.mp4
24 MB
04. Positioning the Brand/04_02-Understanding your customers beliefs.mp4
23 MB
08. Measuring Brand Performance and Value/08_02-Managing brand equity.mp4
22 MB
05. Expressing the Brand Identity/05_03-Creating the brandpromise touchpoints.mp4
21 MB
04. Positioning the Brand/04_01-Identifying your customers.mp4
21 MB
07. Communicating the Brand Externally/07_03-Expressing the brand through packaging.mp4
20 MB
06. Communicating the Brand Internally/06_02-Creating the brand book.mp4
16 MB
01. Introduction/01_02-What you should know before watching this course.mp4
16 MB
02. Understanding Branding/02_02-Understanding why brands are important.mp4
15 MB
01. Introduction/01_01-Welcome.mp4
13 MB