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Zinkevich & Blagojevic - B2B Marketing Strategy Playbook

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File Name
Size
01 Full Funnel Strategy/Define a clear goal/Define a clear goal - Full-Funnel B2B Marketing Academy.mp4
44 MB
01 Full Funnel Strategy/GTM Strategy Toolkit/GTM Strategy Toolkit (make a copy of the worksheet) + Slides +.mp4
33 MB
01 Full Funnel Strategy/GTM Strategy Toolkit/Make a copy (google sheet).txt
138 B
01 Full Funnel Strategy/GTM Strategy Toolkit/Market segmentation - overview of the process and preparation.pdf
257 kB
01 Full Funnel Strategy/GTM Strategy Toolkit/Marketing channels and tools.xlsx
37 kB
01 Full Funnel Strategy/GTM Strategy Toolkit/Marketing plan for B2B service-based company.pdf
0 B
01 Full Funnel Strategy/GTM Strategy Toolkit/Marketing plan template.xlsx
6.1 kB
01 Full Funnel Strategy/GTM Strategy Toolkit/SaaS marketing plan.xlsx
73 kB
01 Full Funnel Strategy/ROI Taxes/ROI taxes - Full-Funnel B2B Marketing Academy.mp4
58 MB
01 Full Funnel Strategy/The Boiler Room Strategy/The Boiler Room Strategy - Full-Funnel B2B Marketing Academy.mp4
45 MB
01 Full Funnel Strategy/The Full-Funnel Marketing Strategy/The Full-Funnel Marketing Strategy - Full-Funnel B2B Marketing.mp4
512 MB
02 Market Segmentation/Adding non-standard criteria for more efficient market segmentation(1).mp4
93 MB
02 Market Segmentation/Analyze your existing customer database - Full-Funnel B2B Marketing.mp4
34 MB
02 Market Segmentation/How to segment market using standard criteria TEMPLATE - Full-Funnel B2B Marketing(1).mp4
160 MB
03 Ideal Customer Profile/How to create a B2B ideal customer profile - part 2.mp4
177 MB
03 Ideal Customer Profile/How to create a B2B ideal customer profile.mp4
311 MB
05 THE BUYER’S JOURNEY/How to identify channels for marketing and prospecting - Full-Funnel.mp4
111 MB
05 THE BUYER’S JOURNEY/How to map out the buying process - Full.mp4
228 MB
05 THE BUYER’S JOURNEY/The harsh truth about the B2B buying process - Full.mp4
101 MB
07 MARKETING PLANNING/Define the growth areas with the sales pipeline velocity calculator.mp4
80 MB
07 MARKETING PLANNING/How to create a great marketing plan - Full-Funnel.mp4
142 MB
07 MARKETING PLANNING/How to launch new programs and complex campaigns - Full-Funnel.mp4
152 MB
08 B2B MARKETING REPORT AND DASHBOARD/Core marketing report and dashboard - Full-Funnel.mp4
80 MB
09 MARKETING STRATEGY PRESENTATION/Marketing strategy presentation and template - Full-Funnel.mp4
106 MB
10 NEXT STEPS & FULL-FUNNEL ACADEMY/What€™s next- - Full-Funnel.mp4
35 MB
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/1. Standing out/How To Differentiate Your Brand in The Sea of Sameness.txt
111 B
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/1. Standing out/Peep Laja- How To Differentiate Your Brand in The Sea of Sameness.mp4
803 MB
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/1. Standing out/Standing out- Why does it matter and what does it mean- - Full-Funnel B2B Marketing.mp4
108 MB
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/2. Positioning strategies/Positioning strategies - Full-Funnel B2B Marketing.mp4
164 MB
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/2. Positioning strategies/Tthe Misunderstood Foundation of Great Marketing.mp4
267 MB
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/3. Other differentiation approaches/Full-Funnel B2B Marketing Academy.mp4
76 MB
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/4. Analyzing competitors messaging & positioning/Analyzing competitors messaging & positioning.mp4
124 MB
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/5. Develop the Unique Value Proposition (UVP) & the UVP amplifiers/Develop the UVP.mp4
142 MB
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/6. How to validate your UVP/How to validate your UVP - Full.mp4
56 MB
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/7. Implementing your positioning and UVP/About Us Template.pdf
286 kB
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/7. Implementing your positioning and UVP/Home page (B2B service-based) Ex. 1.pdf
50 kB
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/7. Implementing your positioning and UVP/Implementing your positioning and UVP - Full.mp4
86 MB
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/7. Implementing your positioning and UVP/SaaS Landing Page Cheatsheet.pdf
107 kB
6. DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES/1. Developing a map of informational needs/Full-Funnel.mp4
64 MB
6. DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES/2. The content audit/The content audit - Full-Funnel.mp4
34 MB
6. DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES/3. Develop a marketing and sales process based on the buyer journey/Develop a marketing.mp4
64 MB
Bonus/A skillset of modern B2B marketer/A skillset of modern B2B marketer - Full-Funnel.mp4
87 MB
Main Pdf.pdf
88 kB
Procrack Team.url
125 B
archive info.txt
281 B