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Lynda - Building Your Marketing Technology Stack

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File Name
Size
5 - 5. Leveraging the Back-Office Layer/Keeping on top of customer relationship management (CRM).mp4
117 MB
5 - 5. Leveraging the Back-Office Layer/Leveraging a data management platform (DMP).mp4
115 MB
3 - 3. Providing the Digital Experience/Creating your digital presence.mp4
111 MB
4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Tracking it all with web analytics.mp4
110 MB
5 - 5. Leveraging the Back-Office Layer/Preparing and storing all this data.mp4
110 MB
6 - 6. Communicating and Optimizing in the Analysis Layer/Attributing value to marketing channels and campaigns.mp4
100 MB
6 - 6. Communicating and Optimizing in the Analysis Layer/Learning and predicting with data exploration and modeling.mp4
99 MB
3 - 3. Providing the Digital Experience/Going mobile.mp4
99 MB
3 - 3. Providing the Digital Experience/Selling online with ecommerce.mp4
98 MB
4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Organizing it all with tag management.mp4
96 MB
4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Testing for conversion rate optimization.mp4
88 MB
4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Leveraging user experience and voice of the customer tools.mp4
79 MB
3 - 3. Providing the Digital Experience/Building on a content management system (CMS).mp4
76 MB
4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Targeting and personalizing the digital experience.mp4
72 MB
6 - 6. Communicating and Optimizing in the Analysis Layer/Communicating data through dashboarding and data visualization.mp4
69 MB
6 - 6. Communicating and Optimizing in the Analysis Layer/The importance of communicating and activating marketing data.mp4
52 MB
5 - 5. Leveraging the Back-Office Layer/Running and operating the business with technology.mp4
51 MB
2 - 2. Reaching Customers with the Digital Advertising Layer/Reaching consumers with email & marketing automation.mp4
38 MB
2 - 2. Reaching Customers with the Digital Advertising Layer/Using display advertising.mp4
35 MB
1 - 1. Understanding the Components of Digital Marketing/Putting the stack into action with governance.mp4
34 MB
7 - Conclusion/Tying it all together and taking the next steps.mp4
29 MB
1 - 1. Understanding the Components of Digital Marketing/An overview of digital marketing technologies.mp4
29 MB
0 - Introduction/Welcome.mp4
27 MB
1 - 1. Understanding the Components of Digital Marketing/Understanding the marketing data being generated.mp4
26 MB
2 - 2. Reaching Customers with the Digital Advertising Layer/Leveraging social media.mp4
25 MB
2 - 2. Reaching Customers with the Digital Advertising Layer/Marketing with search engines.mp4
25 MB
2 - 2. Reaching Customers with the Digital Advertising Layer/Being present with content marketing.mp4
24 MB
1 - 1. Understanding the Components of Digital Marketing/A brief history of digital marketing.mp4
23 MB
0 - Introduction/What you should know before watching this course.mp4
12 MB