Linkedin - Become a Social Media Advertising Specialist [AhLaN]

File Name

Size

01.Advertising Foundations/04-Working with Advertising Partners/01-The landscape of marketing providers.mp4

42 MB

README.txt

2.2 kB

01.Advertising Foundations/01-Introduction/01-Advertising foundations.mp4

22 MB

01.Advertising Foundations/02-The Basics of Advertising/01-The ad cycle.mp4

38 MB

01.Advertising Foundations/02-The Basics of Advertising/02-Defining an audience.mp4

27 MB

01.Advertising Foundations/02-The Basics of Advertising/03-Setting objectives.mp4

19 MB

01.Advertising Foundations/02-The Basics of Advertising/04-Creating an advertising strategy.mp4

18 MB

01.Advertising Foundations/02-The Basics of Advertising/05-Crafting an advertising message.mp4

36 MB

01.Advertising Foundations/02-The Basics of Advertising/06-Producing an ad.mp4

40 MB

01.Advertising Foundations/02-The Basics of Advertising/07-Placing an ad.mp4

38 MB

01.Advertising Foundations/02-The Basics of Advertising/08-Writing a brief.mp4

30 MB

01.Advertising Foundations/03-Creating a Minimum Viable Plan/01-Being where the customers are.mp4

39 MB

01.Advertising Foundations/03-Creating a Minimum Viable Plan/02-Basic digital presence.mp4

34 MB

01.Advertising Foundations/03-Creating a Minimum Viable Plan/03-Basic advertising presence.mp4

34 MB

01.Advertising Foundations/03-Creating a Minimum Viable Plan/04-Mapping competitors.mp4

23 MB

01.Advertising Foundations/03-Creating a Minimum Viable Plan/05-Basics of public relations.mp4

32 MB

01.Advertising Foundations/03-Creating a Minimum Viable Plan/06-Content strategy.mp4

24 MB

Become a Social Media Advertising Specialist.png

1.1 MB

01.Advertising Foundations/04-Working with Advertising Partners/02-Research and strategy partners.mp4

31 MB

01.Advertising Foundations/04-Working with Advertising Partners/03-Design creative and content partners.mp4

35 MB

01.Advertising Foundations/04-Working with Advertising Partners/04-Production and digital development partners.mp4

26 MB

01.Advertising Foundations/04-Working with Advertising Partners/05-Analytics and optimization partners.mp4

26 MB

01.Advertising Foundations/05-Advertising in Larger Corporations/01-Working with an agency.mp4

29 MB

01.Advertising Foundations/05-Advertising in Larger Corporations/02-Next steps.mp4

20 MB

02.Writing Ad Copy/Ex_Files_Writing_Ad_Copy_2020.zip

50 kB

02.Writing Ad Copy/Glossary_Writing_Ad_Copy_2021.zip

22 kB

02.Writing Ad Copy/01-Introduction/01-Shaping your message.mp4

16 MB

02.Writing Ad Copy/02-Rules of Ad Copy Writing/01-Writing for web readers.mp4

17 MB

02.Writing Ad Copy/02-Rules of Ad Copy Writing/02-Keep content fresh.mp4

13 MB

02.Writing Ad Copy/02-Rules of Ad Copy Writing/03-Language and tone.mp4

16 MB

02.Writing Ad Copy/03-Ad Copy Goals/01-Micro vs macro goals.mp4

20 MB

02.Writing Ad Copy/03-Ad Copy Goals/02-Acquisition goals.mp4

18 MB

02.Writing Ad Copy/03-Ad Copy Goals/03-Retention goals.mp4

16 MB

02.Writing Ad Copy/04-Writing Ad Copy for Different Media/01-Website ad copy.mp4

7.4 MB

02.Writing Ad Copy/04-Writing Ad Copy for Different Media/02-Email ad copy.mp4

7.0 MB

02.Writing Ad Copy/04-Writing Ad Copy for Different Media/03-Direct mail ad copy.mp4

6.4 MB

02.Writing Ad Copy/04-Writing Ad Copy for Different Media/04-Social media ad copy.mp4

9.4 MB

02.Writing Ad Copy/05-Understanding Your Audience/01-How psychology affects ad copy.mp4

10 MB

02.Writing Ad Copy/05-Understanding Your Audience/02-Psychological triggers Priming.mp4

10 MB

02.Writing Ad Copy/05-Understanding Your Audience/03-Psychological triggers Social proof.mp4

7.1 MB

02.Writing Ad Copy/05-Understanding Your Audience/04-Psychological triggers Price.mp4

8.2 MB

02.Writing Ad Copy/05-Understanding Your Audience/05-Loss aversion and the endowment effect.mp4

4.5 MB

02.Writing Ad Copy/06-Personas and Tone/01-Customer personas.mp4

19 MB

02.Writing Ad Copy/06-Personas and Tone/02-Why tone matters.mp4

6.6 MB

02.Writing Ad Copy/07-Dos and Donts/01-Eliminate the passive voice.mp4

4.9 MB

02.Writing Ad Copy/07-Dos and Donts/02-Write effective headlines.mp4

7.3 MB

02.Writing Ad Copy/07-Dos and Donts/03-Master the call to action CTA.mp4

4.7 MB

02.Writing Ad Copy/08-Conclusion/01-Ad copywriting resources.mp4

10 MB

03.Advertising on YouTube/01-Introduction/01-Grab attention on YouTube.mp4

6.3 MB

03.Advertising on YouTube/02-The Basics of YouTube Advertising/01-Discover the YouTube advertisement process.mp4

8.5 MB

03.Advertising on YouTube/02-The Basics of YouTube Advertising/02-Access Google Ads.mp4

9.5 MB

03.Advertising on YouTube/02-The Basics of YouTube Advertising/03-Tips for creating engaging YouTube video ads.mp4

6.8 MB

03.Advertising on YouTube/02-The Basics of YouTube Advertising/04-Uploading your ad to YouTube.mp4

5.0 MB

03.Advertising on YouTube/03-Creating a YouTube Video Ad/01-Create a new YouTube ad campaign.mp4

18 MB

03.Advertising on YouTube/03-Creating a YouTube Video Ad/02-Create a new ad group for YouTube.mp4

24 MB

03.Advertising on YouTube/03-Creating a YouTube Video Ad/03-Create a new ad for YouTube.mp4

13 MB

03.Advertising on YouTube/03-Creating a YouTube Video Ad/04-Add payment info for YouTube ads.mp4

3.4 MB

03.Advertising on YouTube/03-Creating a YouTube Video Ad/05-Manage currently running ads on YouTube.mp4

11 MB

03.Advertising on YouTube/04-Reviewing Google Ads Analytics/01-Touring the overview page in Google Ads Analytics.mp4

12 MB

03.Advertising on YouTube/04-Reviewing Google Ads Analytics/02-Create custom reports for Youtube ads.mp4

15 MB

03.Advertising on YouTube/04-Reviewing Google Ads Analytics/03-Adjust YouTube ads based on analytics.mp4

5.5 MB

03.Advertising on YouTube/05-Additional Considerations for YouTube Advertising/01-Linking a YouTube account.mp4

5.6 MB

03.Advertising on YouTube/05-Additional Considerations for YouTube Advertising/02-Conversion tracking in Google Ads.mp4

17 MB

03.Advertising on YouTube/06-Conclusion/01-Continue learning about advertising on YouTube.mp4

227 kB

04.Advertising on LinkedIn/Ex_Files_Advertising_on_LinkedIn.zip

14 kB

04.Advertising on LinkedIn/01-Introduction/01-The value of LinkedIn ads.mp4

13 MB

04.Advertising on LinkedIn/01-Introduction/02-Make Linkedin ads work for you.mp4

7.0 MB

04.Advertising on LinkedIn/01-Introduction/03-Where LinkedIn ads fits in the digital marketing ecosystem.mp4

13 MB

04.Advertising on LinkedIn/01-Introduction/04-Who should and shouldnt advertise on LinkedIn.mp4

12 MB

04.Advertising on LinkedIn/02-Set Yourself Up for Success/01-Time to get started.mp4

10 MB

04.Advertising on LinkedIn/02-Set Yourself Up for Success/02-Page access.mp4

7.2 MB

04.Advertising on LinkedIn/02-Set Yourself Up for Success/03-Ads access.mp4

9.8 MB

04.Advertising on LinkedIn/02-Set Yourself Up for Success/04-Install your Insight Tag.mp4

19 MB

04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/01-Idenfity advertising capabilities.mp4

5.8 MB

04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/02-Understand the advantages of ad units.mp4

12 MB

04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/03-Use Sponsored Content.mp4

4.6 MB

04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/04-Use text ads.mp4

4.7 MB

04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/05-Use dynamic ads.mp4

4.8 MB

04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/06-Use Sponsored Messaging.mp4

7.0 MB

04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/07-Video ads.mp4

5.2 MB

04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/08-Carousel ads.mp4

5.3 MB

04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/09-Lead generation forms.mp4

7.1 MB

04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/10-Event ads.mp4

5.0 MB

04.Advertising on LinkedIn/04-Preparing Your AMO/01-The three pillars of a social ads bring your AMO.mp4

5.5 MB

04.Advertising on LinkedIn/04-Preparing Your AMO/02-Audience targeting.mp4

19 MB

04.Advertising on LinkedIn/04-Preparing Your AMO/03-Create your message.mp4

24 MB

04.Advertising on LinkedIn/04-Preparing Your AMO/04-Develop a persuasive offer.mp4

15 MB

04.Advertising on LinkedIn/05-The Nitty-Gritty/01-Define your account structure.mp4

16 MB

04.Advertising on LinkedIn/05-The Nitty-Gritty/02-Select objectives.mp4

17 MB

04.Advertising on LinkedIn/05-The Nitty-Gritty/03-Targeting.mp4

17 MB

04.Advertising on LinkedIn/05-The Nitty-Gritty/04-Bidding and budgeting strategy.mp4

15 MB

04.Advertising on LinkedIn/05-The Nitty-Gritty/05-Retargeting strategy.mp4

19 MB

04.Advertising on LinkedIn/05-The Nitty-Gritty/06-Set up retargeting.mp4

14 MB

04.Advertising on LinkedIn/06-Making It Effective/01-Analytics tracking and attribution.mp4

17 MB

04.Advertising on LinkedIn/06-Making It Effective/02-Reporting.mp4

33 MB

04.Advertising on LinkedIn/06-Making It Effective/03-Benchmarking.mp4

20 MB

04.Advertising on LinkedIn/06-Making It Effective/04-Analyze performance.mp4

21 MB

04.Advertising on LinkedIn/07-Conclusion Get Launched/01-Next steps.mp4

6.4 MB

05.Advertising on Instagram/01-Introduction/01-Leverage Instagram advertising for your business.mp4

6.9 MB

05.Advertising on Instagram/02-Instagram Advertising Basics/01-Overview of advertising on Instagram.mp4

12 MB

05.Advertising on Instagram/02-Instagram Advertising Basics/02-Create an Instagram professional account.mp4

10 MB

05.Advertising on Instagram/02-Instagram Advertising Basics/03-Introduction to Facebook Ads Manager.mp4

12 MB

05.Advertising on Instagram/03-Create Content to Advertise on Instagram/01-Instagram advertising placement options and specs.mp4

12 MB

05.Advertising on Instagram/03-Create Content to Advertise on Instagram/02-Instagram ad design tools.mp4

3.6 MB

05.Advertising on Instagram/03-Create Content to Advertise on Instagram/03-Tips for creating engaging content.mp4

4.0 MB

05.Advertising on Instagram/04-Create Ads for Instagram/01-Create an Instagram ad campaign.mp4

11 MB

05.Advertising on Instagram/04-Create Ads for Instagram/02-Create an ad set and configure placements.mp4

16 MB

05.Advertising on Instagram/04-Create Ads for Instagram/03-Upload an ad creative for Instagram.mp4

18 MB

05.Advertising on Instagram/04-Create Ads for Instagram/04-Create Instagram ads with saved audiences.mp4

15 MB

05.Advertising on Instagram/04-Create Ads for Instagram/05-Advertising with Instant Experience.mp4

15 MB

05.Advertising on Instagram/04-Create Ads for Instagram/06-Advertising with promoted posts.mp4

7.4 MB

05.Advertising on Instagram/05-Review Instagram Advertising Analytics/01-Important metrics and concepts for Instagram ads.mp4

4.2 MB

05.Advertising on Instagram/05-Review Instagram Advertising Analytics/02-Interpret data in Facebook Ads Manager.mp4

15 MB

05.Advertising on Instagram/05-Review Instagram Advertising Analytics/03-Create custom reports for Facebook Ads Manager.mp4

15 MB

05.Advertising on Instagram/05-Review Instagram Advertising Analytics/04-Adjustments based on ad performance.mp4

6.7 MB

05.Advertising on Instagram/06-Conclusion/01-Additional resources for advertising on Instagram.mp4

2.4 MB

06.Advertising on Twitter/01-Introduction/01-Reach your audience with Twitter Ads.mp4

12 MB

06.Advertising on Twitter/02-Get Started Advertising on Twitter/01-An introduction to Twitter Ads.mp4

8.9 MB

06.Advertising on Twitter/02-Get Started Advertising on Twitter/02-Twitter Ad campaign types.mp4

8.2 MB

06.Advertising on Twitter/02-Get Started Advertising on Twitter/03-Basic advertising terminology.mp4

5.9 MB

06.Advertising on Twitter/03-Prepare for Success/01-How to craft a powerful profile.mp4

15 MB

06.Advertising on Twitter/03-Prepare for Success/02-Define and target your audience.mp4

7.1 MB

06.Advertising on Twitter/04-Foundations of Twitter Ads/01-Set up your advertising account.mp4

8.9 MB

06.Advertising on Twitter/04-Foundations of Twitter Ads/02-Navigate the interface.mp4

8.5 MB

06.Advertising on Twitter/05-Basic Targeting Methods/01-Demographic targeting Geotargeting.mp4

6.7 MB

06.Advertising on Twitter/05-Basic Targeting Methods/02-Keyword targeting.mp4

6.5 MB

06.Advertising on Twitter/05-Basic Targeting Methods/03-Interest targeting.mp4

7.4 MB

06.Advertising on Twitter/06-Advanced Targeting Methods/01-Tailored Audiences.mp4

9.0 MB

06.Advertising on Twitter/06-Advanced Targeting Methods/02-Device-based targeting.mp4

4.7 MB

06.Advertising on Twitter/06-Advanced Targeting Methods/03-Follower look-alike.mp4

6.8 MB

06.Advertising on Twitter/07-Bidding Configuration/01-Set up budgets.mp4

4.7 MB

06.Advertising on Twitter/07-Bidding Configuration/02-Decide on your bids.mp4

7.7 MB

06.Advertising on Twitter/08-Create a Campaign/01-Set up a campaign.mp4

8.6 MB

06.Advertising on Twitter/08-Create a Campaign/02-Set your bid and budget.mp4

12 MB

06.Advertising on Twitter/08-Create a Campaign/03-Select your audience Targeting.mp4

13 MB

06.Advertising on Twitter/08-Create a Campaign/04-Choose your creatives.mp4

14 MB

06.Advertising on Twitter/08-Create a Campaign/05-Review your campaign.mp4

4.5 MB

06.Advertising on Twitter/09-Managing Creative/01-Manage tweets.mp4

4.3 MB

06.Advertising on Twitter/09-Managing Creative/02-Cards library.mp4

6.0 MB

06.Advertising on Twitter/09-Managing Creative/03-Twitter Media Studio.mp4

9.0 MB

06.Advertising on Twitter/10-Reviewing Your Analytics/01-Review your campaign reports.mp4

6.8 MB

06.Advertising on Twitter/10-Reviewing Your Analytics/02-Tweet activity.mp4

9.0 MB

06.Advertising on Twitter/10-Reviewing Your Analytics/03-Video activity.mp4

3.2 MB

06.Advertising on Twitter/11-Conclusion/01-Next steps.mp4

5.0 MB

07.Advertising on Facebook/01-Introduction/01-Getting started with Facebook advertising.mp4

4.3 MB

07.Advertising on Facebook/01-Introduction/02-iOS changes every advertiser must know.mp4

6.0 MB

07.Advertising on Facebook/02-Facebook Advertising Overview/01-Introduction to Facebook ads.mp4

6.8 MB

07.Advertising on Facebook/02-Facebook Advertising Overview/02-Basic advertising terminology.mp4

4.6 MB

07.Advertising on Facebook/02-Facebook Advertising Overview/03-How to use Facebook Ads Manager.mp4

6.2 MB

07.Advertising on Facebook/03-How Facebook Ads Work/01-How to set up a Facebook advertising account.mp4

6.3 MB

07.Advertising on Facebook/03-How Facebook Ads Work/02-Exploring the Facebook advertising structure.mp4

6.2 MB

07.Advertising on Facebook/03-How Facebook Ads Work/03-How to choose a Facebook ad campaign objective.mp4

12 MB

07.Advertising on Facebook/04-How to Create Facebook Ads/01-Choose a budget for your Facebook ads.mp4

15 MB

07.Advertising on Facebook/04-How to Create Facebook Ads/02-Identify your primary audience for Facebook ads.mp4

11 MB

07.Advertising on Facebook/04-How to Create Facebook Ads/03-Refine your audience with interest targeting in Facebook.mp4

14 MB

07.Advertising on Facebook/04-How to Create Facebook Ads/04-Manage Facebook ad placements.mp4

17 MB

07.Advertising on Facebook/04-How to Create Facebook Ads/05-Choose your Facebook ad creative.mp4

30 MB

07.Advertising on Facebook/05-View Your Facebook Advertising Data/01-How to manage existing Facebook ads and campaigns.mp4

9.4 MB

07.Advertising on Facebook/05-View Your Facebook Advertising Data/02-Understand your success metrics with Facebook ads.mp4

26 MB

07.Advertising on Facebook/05-View Your Facebook Advertising Data/03-View your Facebook ads billing summary.mp4

6.5 MB

07.Advertising on Facebook/06-Implement Best Practices for Advertising on Facebook/01-Tips for writing a great Facebook ad.mp4

16 MB

07.Advertising on Facebook/06-Implement Best Practices for Advertising on Facebook/02-How to choose an effective image for your Facebook ad.mp4

8.6 MB

07.Advertising on Facebook/06-Implement Best Practices for Advertising on Facebook/03-Improve the performance of your Facebook ads.mp4

7.0 MB

07.Advertising on Facebook/06-Implement Best Practices for Advertising on Facebook/04-Key Facebook advertising policies.mp4

3.5 MB

07.Advertising on Facebook/07-Conclusion/01-Next steps.mp4

3.3 MB

08.Lead Generation: Multichannel PPC Strategy/01-Introduction/01-Introduction to developing a multichannel PPC strategy.mp4

2.3 MB

08.Lead Generation: Multichannel PPC Strategy/02-Laying the Foundation for Your Lead Gen PPC Strategy/01-Defining goals for your lead generation PPC strategy.mp4

4.7 MB

08.Lead Generation: Multichannel PPC Strategy/02-Laying the Foundation for Your Lead Gen PPC Strategy/02-Defining a target market for your lead generation PPC strategy.mp4

8.1 MB

08.Lead Generation: Multichannel PPC Strategy/02-Laying the Foundation for Your Lead Gen PPC Strategy/03-Performing a competitive review to build your PPC strategy.mp4

7.5 MB

08.Lead Generation: Multichannel PPC Strategy/03-Start Building Your Data Sources for Lead Generation/01-Audience resources and data for lead generation.mp4

6.2 MB

08.Lead Generation: Multichannel PPC Strategy/03-Start Building Your Data Sources for Lead Generation/02-Begin building PPC audiences.mp4

6.4 MB

08.Lead Generation: Multichannel PPC Strategy/03-Start Building Your Data Sources for Lead Generation/03-Content inventory to build your funnel.mp4

4.8 MB

08.Lead Generation: Multichannel PPC Strategy/03-Start Building Your Data Sources for Lead Generation/04-Lead generation tracking Conversions and microconversions.mp4

6.5 MB

08.Lead Generation: Multichannel PPC Strategy/04-Channel Selection for Your Lead Generation PPC Strategy/01-Identifying the value of top-of-funnel campaigns.mp4

4.7 MB

08.Lead Generation: Multichannel PPC Strategy/04-Channel Selection for Your Lead Generation PPC Strategy/02-Comparing PPC platforms Targeting options.mp4

6.3 MB

08.Lead Generation: Multichannel PPC Strategy/04-Channel Selection for Your Lead Generation PPC Strategy/03-Comparing PPC platforms Ad features.mp4

3.4 MB

08.Lead Generation: Multichannel PPC Strategy/05-Lead Generation Targeting Strategies and Considerations/01-PPC strategy Lead generation for local businesses.mp4

4.7 MB

08.Lead Generation: Multichannel PPC Strategy/05-Lead Generation Targeting Strategies and Considerations/02-PPC strategy Lead generation for international businesses.mp4

6.9 MB

08.Lead Generation: Multichannel PPC Strategy/05-Lead Generation Targeting Strategies and Considerations/03-PPC strategy Lead generation for national businesses.mp4

4.6 MB

08.Lead Generation: Multichannel PPC Strategy/06-Coordinating Cross-Channel Lead Generation Campaigns/01-Using audiences to align channels for lead generation.mp4

3.2 MB

08.Lead Generation: Multichannel PPC Strategy/06-Coordinating Cross-Channel Lead Generation Campaigns/02-Quantifying view-through conversion value.mp4

6.5 MB

08.Lead Generation: Multichannel PPC Strategy/07-Projecting Performance and Defining Budgets/01-Estimating and projecting PPC performance.mp4

4.6 MB

08.Lead Generation: Multichannel PPC Strategy/07-Projecting Performance and Defining Budgets/02-Determining minimum viable PPC budgets per channel.mp4

4.2 MB

08.Lead Generation: Multichannel PPC Strategy/07-Projecting Performance and Defining Budgets/03-Strategically allocating PPC budget.mp4

5.2 MB

08.Lead Generation: Multichannel PPC Strategy/07-Projecting Performance and Defining Budgets/04-Planning a testing budget for PPC.mp4

3.3 MB

08.Lead Generation: Multichannel PPC Strategy/08-Conclusion/01-Learn more about PPC.mp4

1.4 MB

09.Advanced Facebook Advertising/Ex_Files_Advanced_FB_Advertising.zip

54 kB

09.Advanced Facebook Advertising/01-Introduction/01-Learn how to master Facebook Ads.mp4

9.3 MB

09.Advanced Facebook Advertising/01-Introduction/02-What you should know.mp4

4.4 MB

09.Advanced Facebook Advertising/02-Effective Campaign Management/01-How the Facebook ad auctions work.mp4

12 MB

09.Advanced Facebook Advertising/02-Effective Campaign Management/02-Control access with Facebook Business Manager.mp4

7.9 MB

09.Advanced Facebook Advertising/02-Effective Campaign Management/03-How to audit a Facebook Ads account.mp4

25 MB

09.Advanced Facebook Advertising/02-Effective Campaign Management/04-Custom audience lookalikes and retargeting strategy.mp4

7.3 MB

09.Advanced Facebook Advertising/02-Effective Campaign Management/05-Manage ads in bulk with spreadsheets.mp4

10 MB

09.Advanced Facebook Advertising/03-Creative Testing and Tactics/01-Creative testing framework Concept-theme-variant.mp4

9.8 MB

09.Advanced Facebook Advertising/03-Creative Testing and Tactics/02-Interpreting Facebooks ad relevance diagnostics.mp4

8.5 MB

09.Advanced Facebook Advertising/03-Creative Testing and Tactics/03-Using the auction Inspect tool to detect ad fatigue.mp4

10 MB

09.Advanced Facebook Advertising/03-Creative Testing and Tactics/04-Split testing ad creative using Test and Learn.mp4

12 MB

09.Advanced Facebook Advertising/03-Creative Testing and Tactics/05-Adapting creative to Instagram and other placements.mp4

6.1 MB

09.Advanced Facebook Advertising/03-Creative Testing and Tactics/06-Setting up dynamic product ads for ecommerce.mp4

10 MB

09.Advanced Facebook Advertising/03-Creative Testing and Tactics/07-Creative tactics to try in your campaigns.mp4

10 MB

09.Advanced Facebook Advertising/04-Marketing Attribution and Optimization/01-Attribution incrementality and marketing mix modeling.mp4

17 MB

09.Advanced Facebook Advertising/04-Marketing Attribution and Optimization/02-Reporting on click and view attribution windows.mp4

8.5 MB

09.Advanced Facebook Advertising/04-Marketing Attribution and Optimization/03-Choosing the right event in the funnel for optimization.mp4

9.2 MB

09.Advanced Facebook Advertising/04-Marketing Attribution and Optimization/04-Predicting diminishing marginal returns to ad spend.mp4

12 MB

09.Advanced Facebook Advertising/04-Marketing Attribution and Optimization/05-Custom parameters in tracking templates.mp4

8.6 MB

09.Advanced Facebook Advertising/04-Marketing Attribution and Optimization/06-Tracking server-side events with the Conversions API.mp4

11 MB

09.Advanced Facebook Advertising/05-Automating Campaigns at Scale/01-Create ads programmatically via the Facebook Business API.mp4

15 MB

09.Advanced Facebook Advertising/05-Automating Campaigns at Scale/02-Building custom reports using the Facebook Business API.mp4

12 MB

09.Advanced Facebook Advertising/05-Automating Campaigns at Scale/03-Compare the tools for automating large-scale campaigns.mp4

6.6 MB

09.Advanced Facebook Advertising/05-Automating Campaigns at Scale/04-Working with machine-generated creative MGC.mp4

5.9 MB

09.Advanced Facebook Advertising/06-Conclusion/01-Continue learning advanced Facebook Ads.mp4

4.8 MB

10.Programmatic Advertising Foundations/01-Introduction/01-What is programmatic advertising.mp4

8.2 MB

10.Programmatic Advertising Foundations/01-Introduction/02-The scope of programmatic.mp4

7.8 MB

10.Programmatic Advertising Foundations/02-Data Foundations for Programmatic Advertising/01-Where does data come from.mp4

7.2 MB

10.Programmatic Advertising Foundations/02-Data Foundations for Programmatic Advertising/02-Data and behavioral targeting.mp4

6.8 MB

10.Programmatic Advertising Foundations/02-Data Foundations for Programmatic Advertising/03-Programmatic advertising and first-party data.mp4

5.1 MB

10.Programmatic Advertising Foundations/02-Data Foundations for Programmatic Advertising/04-Retarget in programmatic marketing.mp4

6.2 MB

10.Programmatic Advertising Foundations/02-Data Foundations for Programmatic Advertising/05-Programmatic terms and concepts.mp4

6.7 MB

10.Programmatic Advertising Foundations/03-The Programmatic Process/01-Programmatic and third-party data.mp4

6.3 MB

10.Programmatic Advertising Foundations/03-The Programmatic Process/02-How publishers rely on programmatic ads.mp4

4.4 MB

10.Programmatic Advertising Foundations/03-The Programmatic Process/03-Reach the right audience at the right time.mp4

5.6 MB

10.Programmatic Advertising Foundations/03-The Programmatic Process/04-The data management platform.mp4

5.3 MB

10.Programmatic Advertising Foundations/03-The Programmatic Process/05-How programmatic serves an ad.mp4

6.5 MB

10.Programmatic Advertising Foundations/04-Audience Data Segmentation/01-Google and the programmatic market.mp4

5.4 MB

10.Programmatic Advertising Foundations/04-Audience Data Segmentation/02-Target audiences based on behavior.mp4

5.3 MB

10.Programmatic Advertising Foundations/04-Audience Data Segmentation/03-Target audiences based on location.mp4

3.9 MB

10.Programmatic Advertising Foundations/04-Audience Data Segmentation/04-Target audiences based on content and context.mp4

3.9 MB

10.Programmatic Advertising Foundations/04-Audience Data Segmentation/05-Life without cookies.mp4

6.4 MB

10.Programmatic Advertising Foundations/04-Audience Data Segmentation/06-Programmatic pitfalls.mp4

7.1 MB

10.Programmatic Advertising Foundations/05-Dealing with Ad Fraud/01-Encountering ad fraud in programmatic.mp4

7.9 MB

10.Programmatic Advertising Foundations/05-Dealing with Ad Fraud/02-Implement basic fraud detection.mp4

8.6 MB

10.Programmatic Advertising Foundations/06-Conclusion/01-Continue learning programmatic.mp4

2.3 MB