Linkedin - Become a Digital Advertising Specialist [AhLaN]

File Name

Size

07.Marketing Attribution and Mix Modeling/03-Marketing Mix Modeling/07-Forecasting future scenarios for planning.mp4

46 MB

README.txt

2.2 kB

01.Google Ads Essential Training/01-Introduction/01-The power of Google Ads.mp4

26 MB

01.Google Ads Essential Training/02-Pay-Per-Click Advertising/01-An overview of Google Ads.mp4

8.7 MB

01.Google Ads Essential Training/02-Pay-Per-Click Advertising/02-Understanding consumer intent.mp4

5.0 MB

01.Google Ads Essential Training/02-Pay-Per-Click Advertising/03-Where Google Ads appear.mp4

3.7 MB

01.Google Ads Essential Training/02-Pay-Per-Click Advertising/04-How Google Ads appear.mp4

4.6 MB

01.Google Ads Essential Training/02-Pay-Per-Click Advertising/05-Benefits of using Google Ads.mp4

4.9 MB

01.Google Ads Essential Training/02-Pay-Per-Click Advertising/06-Understanding the Google Ads structure.mp4

6.6 MB

01.Google Ads Essential Training/02-Pay-Per-Click Advertising/07-How the Google Ads auction works.mp4

11 MB

01.Google Ads Essential Training/03-Before Getting Started/01-Define your goals.mp4

4.6 MB

01.Google Ads Essential Training/03-Before Getting Started/02-Define your customers.mp4

5.5 MB

01.Google Ads Essential Training/03-Before Getting Started/03-Set realistic expectations.mp4

6.3 MB

01.Google Ads Essential Training/03-Before Getting Started/04-Craft the buyer journey.mp4

5.9 MB

01.Google Ads Essential Training/04-Getting Started with Ads/01-Signing up for Google Ads.mp4

3.7 MB

01.Google Ads Essential Training/04-Getting Started with Ads/02-Exploring the dashboard.mp4

13 MB

01.Google Ads Essential Training/04-Getting Started with Ads/03-Exploring campaigns.mp4

9.0 MB

01.Google Ads Essential Training/04-Getting Started with Ads/04-Exploring ad groups.mp4

3.4 MB

01.Google Ads Essential Training/04-Getting Started with Ads/05-Exploring ads keywords and insights.mp4

7.0 MB

01.Google Ads Essential Training/05-Researching Your Keywords/01-How keywords work.mp4

5.4 MB

01.Google Ads Essential Training/05-Researching Your Keywords/02-Brainstorming keyword ideas.mp4

4.6 MB

01.Google Ads Essential Training/05-Researching Your Keywords/03-Tools to help with keyword ideas.mp4

11 MB

01.Google Ads Essential Training/05-Researching Your Keywords/04-Use Google Keyword Planner for ideas.mp4

11 MB

01.Google Ads Essential Training/05-Researching Your Keywords/05-Evaluate keyword search volume.mp4

9.7 MB

01.Google Ads Essential Training/06-Targeting with Keywords/01-Options for targeting with keywords.mp4

3.1 MB

01.Google Ads Essential Training/06-Targeting with Keywords/02-Broad match targeting.mp4

3.0 MB

01.Google Ads Essential Training/06-Targeting with Keywords/03-Phrase match targeting.mp4

3.6 MB

01.Google Ads Essential Training/06-Targeting with Keywords/04-Exact match targeting.mp4

3.8 MB

01.Google Ads Essential Training/06-Targeting with Keywords/05-Negative match targeting.mp4

2.9 MB

01.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/01-Choose a campaign goal in Google Ads.mp4

10 MB

01.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/02-Calculate customer lifetime value.mp4

6.0 MB

01.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/03-Decide on your budget in Google Ads.mp4

5.3 MB

01.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/04-Set your bids in Google Ads.mp4

12 MB

01.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/05-Set network settings in Google Ads.mp4

3.1 MB

01.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/06-Select your audience in Google Ads.mp4

14 MB

01.Google Ads Essential Training/08-Creating Your First Advertisement/01-Writing a great ad.mp4

9.1 MB

01.Google Ads Essential Training/08-Creating Your First Advertisement/02-Create an ad group and add keywords.mp4

12 MB

01.Google Ads Essential Training/08-Creating Your First Advertisement/03-Create responsive search ads.mp4

13 MB

01.Google Ads Essential Training/08-Creating Your First Advertisement/04-Add ad extensions in Google Ads.mp4

10 MB

01.Google Ads Essential Training/08-Creating Your First Advertisement/05-Finalize your Google Ads campaign.mp4

2.7 MB

01.Google Ads Essential Training/08-Creating Your First Advertisement/06-Adjust campaign settings in Google Ads.mp4

3.9 MB

01.Google Ads Essential Training/09-Advanced Advertising Tracking/01-Connecting Google Analytics.mp4

8.7 MB

01.Google Ads Essential Training/09-Advanced Advertising Tracking/02-What is conversion tracking.mp4

4.8 MB

01.Google Ads Essential Training/09-Advanced Advertising Tracking/03-Setting up conversion tracking.mp4

19 MB

01.Google Ads Essential Training/09-Advanced Advertising Tracking/04-Reviewing conversion data.mp4

7.0 MB

01.Google Ads Essential Training/10-Monitoring Your Advertisements/01-Reports available in Google Ads.mp4

9.6 MB

01.Google Ads Essential Training/10-Monitoring Your Advertisements/02-Campaign reports in Google Ads.mp4

8.1 MB

01.Google Ads Essential Training/10-Monitoring Your Advertisements/03-Search term reports in Google Ads.mp4

8.0 MB

01.Google Ads Essential Training/11-Key Optimization Strategies/01-Key optimization tips.mp4

8.4 MB

01.Google Ads Essential Training/11-Key Optimization Strategies/02-Setting up campaign experiments.mp4

9.3 MB

01.Google Ads Essential Training/11-Key Optimization Strategies/03-Reviewing bid adjustments.mp4

10 MB

01.Google Ads Essential Training/11-Key Optimization Strategies/04-Reviewing speed score.mp4

5.5 MB

01.Google Ads Essential Training/12-Conclusion/01-Continue working with Google Ads.mp4

18 MB

02.Building an Integrated Online Marketing Plan/Ex_Files_Building_Integrated_Online_Marketing.zip

607 kB

02.Building an Integrated Online Marketing Plan/01-Introduction/01-Welcome.mp4

40 MB

02.Building an Integrated Online Marketing Plan/01-Introduction/02-The strategy problem.mp4

11 MB

02.Building an Integrated Online Marketing Plan/02-Find Your Business Strategy/01-Knowing who you are.mp4

13 MB

02.Building an Integrated Online Marketing Plan/02-Find Your Business Strategy/02-Defining your narrative statement.mp4

25 MB

02.Building an Integrated Online Marketing Plan/02-Find Your Business Strategy/03-Identifying emotional needs.mp4

8.8 MB

02.Building an Integrated Online Marketing Plan/02-Find Your Business Strategy/04-Create your value statement.mp4

27 MB

02.Building an Integrated Online Marketing Plan/03-Define Your Target Customers/01-Identifying customer groups.mp4

10 MB

02.Building an Integrated Online Marketing Plan/03-Define Your Target Customers/02-Creating a customer persona.mp4

11 MB

02.Building an Integrated Online Marketing Plan/03-Define Your Target Customers/03-Measuring customer lifetime value.mp4

6.8 MB

02.Building an Integrated Online Marketing Plan/03-Define Your Target Customers/04-Quantifying customer loyalty.mp4

11 MB

02.Building an Integrated Online Marketing Plan/04-Research Find What Your Customers Want/01-Researching keywords to find audience needs and interests.mp4

12 MB

02.Building an Integrated Online Marketing Plan/04-Research Find What Your Customers Want/02-Using Google Trends to find market trends and customer insights.mp4

8.6 MB

02.Building an Integrated Online Marketing Plan/04-Research Find What Your Customers Want/03-Developing your initial plan.mp4

7.1 MB

02.Building an Integrated Online Marketing Plan/04-Research Find What Your Customers Want/04-Using micromoments to create customers.mp4

10 MB

02.Building an Integrated Online Marketing Plan/05-Clearly Identify Business Goals and Build Processes/01-Defining your marketing goals.mp4

16 MB

02.Building an Integrated Online Marketing Plan/05-Clearly Identify Business Goals and Build Processes/02-Differentiating between acquisition and engagement.mp4

11 MB

02.Building an Integrated Online Marketing Plan/05-Clearly Identify Business Goals and Build Processes/03-Understanding messaging and objectives.mp4

21 MB

02.Building an Integrated Online Marketing Plan/06-Develop a Long-Term Marketing Plan/01-Understanding the purpose of content marketing.mp4

18 MB

02.Building an Integrated Online Marketing Plan/06-Develop a Long-Term Marketing Plan/02-Planning content assets.mp4

9.2 MB

02.Building an Integrated Online Marketing Plan/06-Develop a Long-Term Marketing Plan/03-Creating a long-term content calendar.mp4

12 MB

02.Building an Integrated Online Marketing Plan/06-Develop a Long-Term Marketing Plan/04-Curating content.mp4

6.0 MB

02.Building an Integrated Online Marketing Plan/07-Turn Cookies into Customers/01-Getting the big picture.mp4

8.3 MB

02.Building an Integrated Online Marketing Plan/07-Turn Cookies into Customers/02-Retargeting visitors.mp4

14 MB

02.Building an Integrated Online Marketing Plan/07-Turn Cookies into Customers/03-Designing effective landing pages.mp4

15 MB

02.Building an Integrated Online Marketing Plan/07-Turn Cookies into Customers/04-Getting that email address.mp4

10 MB

02.Building an Integrated Online Marketing Plan/07-Turn Cookies into Customers/05-Stopping the blast.mp4

14 MB

02.Building an Integrated Online Marketing Plan/08-Measure and Modify Your Plan/01-Measuring the right things.mp4

13 MB

02.Building an Integrated Online Marketing Plan/08-Measure and Modify Your Plan/02-Visualizing your measurement process.mp4

9.4 MB

02.Building an Integrated Online Marketing Plan/08-Measure and Modify Your Plan/03-Developing a 360 customer profile.mp4

16 MB

02.Building an Integrated Online Marketing Plan/09-Conclusion/01-Next steps.mp4

34 MB

03.Learning Google Tag Manager/01-Introduction/01-Use Google Tag Manager GTM for all your web code tags.mp4

7.2 MB

03.Learning Google Tag Manager/01-Introduction/02-Understanding Google Tag Manager.mp4

12 MB

03.Learning Google Tag Manager/01-Introduction/03-Understanding the GTM hierarchy.mp4

9.7 MB

03.Learning Google Tag Manager/01-Introduction/04-Server-side vs client-side tags explained.mp4

2.6 MB

03.Learning Google Tag Manager/02-Work with Accounts and Containers/01-How to configure permissions and security in Google Tag Manager.mp4

10 MB

03.Learning Google Tag Manager/02-Work with Accounts and Containers/02-Create an account and container.mp4

11 MB

03.Learning Google Tag Manager/02-Work with Accounts and Containers/03-Install your first container.mp4

10 MB

03.Learning Google Tag Manager/02-Work with Accounts and Containers/04-Install Google Tag Manager in WordPress.mp4

10 MB

03.Learning Google Tag Manager/03-Using Built-in Tags/01-Efficiency bonus Google Analytics built-in tags.mp4

14 MB

03.Learning Google Tag Manager/03-Using Built-in Tags/02-CrazyEgg and other built-in tags.mp4

10 MB

03.Learning Google Tag Manager/04-Work with Variables/01-Understanding basic variables.mp4

9.6 MB

03.Learning Google Tag Manager/04-Work with Variables/02-Utilize built-in variables.mp4

11 MB

03.Learning Google Tag Manager/04-Work with Variables/03-Create custom variables.mp4

5.6 MB

03.Learning Google Tag Manager/04-Work with Variables/04-Dynamic variables.mp4

11 MB

03.Learning Google Tag Manager/04-Work with Variables/05-Incorporating custom JavaScript into GTM variables.mp4

8.7 MB

03.Learning Google Tag Manager/05-Create Triggers/01-Understanding triggers.mp4

11 MB

03.Learning Google Tag Manager/05-Create Triggers/02-Fire Google Analytics events using triggers.mp4

19 MB

03.Learning Google Tag Manager/06-Control Versioning/01-Create versions and view publishing history.mp4

12 MB

03.Learning Google Tag Manager/06-Control Versioning/02-Import and export configurations.mp4

7.4 MB

03.Learning Google Tag Manager/07-Debug Your Tags/01-Using Preview and Debug modes.mp4

9.7 MB

03.Learning Google Tag Manager/07-Debug Your Tags/02-Using WASP to debug.mp4

19 MB

03.Learning Google Tag Manager/08-Use Custom HTML Tags/01-Understanding and using custom HTML tags.mp4

6.9 MB

03.Learning Google Tag Manager/08-Use Custom HTML Tags/02-Understanding and using custom Image tags.mp4

5.6 MB

03.Learning Google Tag Manager/08-Use Custom HTML Tags/03-Best practices for custom HTML tags.mp4

5.2 MB

03.Learning Google Tag Manager/09-Conclusion/01-Learning more about Google Tag Manager.mp4

3.4 MB

04.Digital Marketing Foundations/01-Introduction/01-Connecting with customers online.mp4

22 MB

04.Digital Marketing Foundations/01-Introduction/02-What is digital marketing.mp4

9.5 MB

04.Digital Marketing Foundations/01-Introduction/03-Getting started with digital marketing.mp4

15 MB

04.Digital Marketing Foundations/02-The Digital Marketing Framework/01-The building blocks of digital marketing.mp4

15 MB

04.Digital Marketing Foundations/02-The Digital Marketing Framework/02-The marketing funnel.mp4

13 MB

04.Digital Marketing Foundations/02-The Digital Marketing Framework/03-The buyer journey.mp4

16 MB

04.Digital Marketing Foundations/02-The Digital Marketing Framework/04-Creating a buyer journey map.mp4

18 MB

04.Digital Marketing Foundations/03-Digital Marketing First Steps/01-Developing a marketing strategy.mp4

16 MB

04.Digital Marketing Foundations/03-Digital Marketing First Steps/02-Defining your value proposition.mp4

23 MB

04.Digital Marketing Foundations/03-Digital Marketing First Steps/03-Identifying your target market.mp4

23 MB

04.Digital Marketing Foundations/03-Digital Marketing First Steps/04-Creating your persona.mp4

14 MB

04.Digital Marketing Foundations/03-Digital Marketing First Steps/05-Establishing goals.mp4

15 MB

04.Digital Marketing Foundations/03-Digital Marketing First Steps/06-Developing your KPIs.mp4

21 MB

04.Digital Marketing Foundations/03-Digital Marketing First Steps/07-Drafting a one-page marketing plan.mp4

17 MB

04.Digital Marketing Foundations/04-Digital Marketing Key Concepts/01-Digital marketing is persuasive.mp4

16 MB

04.Digital Marketing Foundations/04-Digital Marketing Key Concepts/02-Digital marketing is data driven.mp4

15 MB

04.Digital Marketing Foundations/04-Digital Marketing Key Concepts/03-How online analytics work.mp4

16 MB

04.Digital Marketing Foundations/04-Digital Marketing Key Concepts/04-Capturing key insights.mp4

16 MB

04.Digital Marketing Foundations/04-Digital Marketing Key Concepts/05-Connecting with your customer.mp4

20 MB

04.Digital Marketing Foundations/05-Digital Marketing Hub and Spokes/01-Understanding your online presence.mp4

21 MB

04.Digital Marketing Foundations/05-Digital Marketing Hub and Spokes/02-Deciding on a marketing channel.mp4

13 MB

04.Digital Marketing Foundations/05-Digital Marketing Hub and Spokes/03-The power of messaging.mp4

22 MB

04.Digital Marketing Foundations/05-Digital Marketing Hub and Spokes/04-Creating lean messaging.mp4

18 MB

04.Digital Marketing Foundations/05-Digital Marketing Hub and Spokes/05-How to prioritize in marketing.mp4

13 MB

04.Digital Marketing Foundations/06-Digital Marketing with Your Website/01-Optimizing your website.mp4

22 MB

04.Digital Marketing Foundations/06-Digital Marketing with Your Website/02-Investing in copywriting.mp4

23 MB

04.Digital Marketing Foundations/06-Digital Marketing with Your Website/03-Building landing pages that convert.mp4

20 MB

04.Digital Marketing Foundations/07-Digital Marketing with SEO/01-What is SEO.mp4

18 MB

04.Digital Marketing Foundations/07-Digital Marketing with SEO/02-Essential SEO techniques.mp4

24 MB

04.Digital Marketing Foundations/07-Digital Marketing with SEO/03-Evaluating local SEO.mp4

21 MB

04.Digital Marketing Foundations/08-Digital Marketing with Paid Channels/01-Introduction to paid advertising.mp4

22 MB

04.Digital Marketing Foundations/08-Digital Marketing with Paid Channels/02-Identifying the value of a customer.mp4

21 MB

04.Digital Marketing Foundations/08-Digital Marketing with Paid Channels/03-Deciding when to pay to advertise.mp4

18 MB

04.Digital Marketing Foundations/08-Digital Marketing with Paid Channels/04-Budgeting for paid marketing.mp4

21 MB

04.Digital Marketing Foundations/08-Digital Marketing with Paid Channels/05-Creating your first paid campaign.mp4

18 MB

04.Digital Marketing Foundations/09-Digital Marketing with Social Media/01-The value of social media marketing.mp4

16 MB

04.Digital Marketing Foundations/09-Digital Marketing with Social Media/02-Getting started with social media.mp4

19 MB

04.Digital Marketing Foundations/09-Digital Marketing with Social Media/03-Deciding on a platform.mp4

15 MB

04.Digital Marketing Foundations/09-Digital Marketing with Social Media/04-Building and leveraging followers.mp4

20 MB

04.Digital Marketing Foundations/10-Digital Marketing with Email/01-The power of email marketing.mp4

20 MB

04.Digital Marketing Foundations/10-Digital Marketing with Email/02-Developing an email marketing plan.mp4

20 MB

04.Digital Marketing Foundations/10-Digital Marketing with Email/03-Dealing with email fatigue.mp4

12 MB

04.Digital Marketing Foundations/10-Digital Marketing with Email/04-Measuring the success of email.mp4

20 MB

04.Digital Marketing Foundations/10-Digital Marketing with Email/05-Tools to launch successful campaigns.mp4

11 MB

04.Digital Marketing Foundations/11-Digital Marketing with Video/01-The impact of video marketing.mp4

10 MB

04.Digital Marketing Foundations/11-Digital Marketing with Video/02-Getting started with video marketing.mp4

23 MB

04.Digital Marketing Foundations/12-11 Analytics Skills/01-Deciding what to track.mp4

23 MB

04.Digital Marketing Foundations/12-11 Analytics Skills/02-Generating reports.mp4

12 MB

04.Digital Marketing Foundations/12-11 Analytics Skills/03-Campaign tagging.mp4

20 MB

04.Digital Marketing Foundations/13-Additional Marketing Channels/01-Digital marketing Influencer marketing.mp4

24 MB

04.Digital Marketing Foundations/13-Additional Marketing Channels/02-Digital marketing Automation.mp4

21 MB

04.Digital Marketing Foundations/14-Trends to Watch/01-Trends to watch Interactivity.mp4

12 MB

04.Digital Marketing Foundations/14-Trends to Watch/02-Trends to watch Chatbots.mp4

16 MB

04.Digital Marketing Foundations/14-Trends to Watch/03-Trends to watch Artificial intelligence.mp4

13 MB

04.Digital Marketing Foundations/15-Conclusion/01-Continue learning digital marketing.mp4

8.3 MB

05.SEO Foundations/Ex_Files_SEO_Foundations.zip

31 kB

05.SEO Foundations/Glossary_SEO_Foundations.zip

49 kB

05.SEO Foundations/01-Introduction/01-Leveraging the power of search to accomplish your business goals.mp4

29 MB

05.SEO Foundations/02-Overview of SEO/01-What is search engine optimization SEO.mp4

30 MB

05.SEO Foundations/02-Overview of SEO/02-Reading search engine result pages.mp4

16 MB

05.SEO Foundations/02-Overview of SEO/03-Setting SEO expectations.mp4

22 MB

05.SEO Foundations/02-Overview of SEO/04-How SEO affects your business.mp4

21 MB

05.SEO Foundations/03-Keywords The Foundation of SEO/01-Why you need a keyword-research plan.mp4

16 MB

05.SEO Foundations/03-Keywords The Foundation of SEO/02-How to research keywords.mp4

22 MB

05.SEO Foundations/03-Keywords The Foundation of SEO/03-Tools to help you analyze keywords.mp4

9.7 MB

05.SEO Foundations/03-Keywords The Foundation of SEO/04-Understanding keyword attributes.mp4

13 MB

05.SEO Foundations/03-Keywords The Foundation of SEO/05-Understanding keyword distribution.mp4

10 MB

05.SEO Foundations/03-Keywords The Foundation of SEO/06-Ongoing keyword evaluation.mp4

19 MB

05.SEO Foundations/04-Content Optimization How Search Engines and People View Web Pages/01-Understanding content optimization.mp4

17 MB

05.SEO Foundations/04-Content Optimization How Search Engines and People View Web Pages/02-Optimizing site structure.mp4

24 MB

05.SEO Foundations/04-Content Optimization How Search Engines and People View Web Pages/03-Optimizing textual page elements.mp4

25 MB

05.SEO Foundations/04-Content Optimization How Search Engines and People View Web Pages/04-Optimizing nontext components of a webpage.mp4

12 MB

05.SEO Foundations/04-Content Optimization How Search Engines and People View Web Pages/05-Optimizing for personalized search.mp4

23 MB

05.SEO Foundations/05-Content Optimization Technical SEO/01-Interpreting the code behind webpages.mp4

14 MB

05.SEO Foundations/05-Content Optimization Technical SEO/02-Understanding how search engines index content.mp4

23 MB

05.SEO Foundations/05-Content Optimization Technical SEO/03-Working with canonical URLs and redirects.mp4

26 MB

05.SEO Foundations/05-Content Optimization Technical SEO/04-Leveraging microformats.mp4

26 MB

05.SEO Foundations/05-Content Optimization Technical SEO/05-Working with server-side factors.mp4

26 MB

05.SEO Foundations/05-Content Optimization Technical SEO/06-Using Google Search Console.mp4

18 MB

05.SEO Foundations/06-Long-Term Content Planning/01-Overview of long-term content strategies.mp4

19 MB

05.SEO Foundations/06-Long-Term Content Planning/02-Plan a successful content strategy and avoid common mistakes.mp4

35 MB

05.SEO Foundations/06-Long-Term Content Planning/03-Understanding different types of content.mp4

32 MB

05.SEO Foundations/06-Long-Term Content Planning/04-Getting ideas for content.mp4

24 MB

05.SEO Foundations/06-Long-Term Content Planning/05-Working with an editorial calendar.mp4

7.5 MB

05.SEO Foundations/06-Long-Term Content Planning/06-Promote your content with social media.mp4

31 MB

05.SEO Foundations/06-Long-Term Content Planning/07-Measuring content performance.mp4

34 MB

05.SEO Foundations/07-Link-Building Strategies/01-Understanding the importance of links.mp4

36 MB

05.SEO Foundations/07-Link-Building Strategies/02-Building internal links.mp4

19 MB

05.SEO Foundations/07-Link-Building Strategies/03-Building external links.mp4

36 MB

05.SEO Foundations/07-Link-Building Strategies/04-Finding link-building opportunities.mp4

9.9 MB

05.SEO Foundations/08-Measuring SEO Effectiveness/01-Measuring SEO performance.mp4

32 MB

05.SEO Foundations/08-Measuring SEO Effectiveness/02-Analyzing keywords.mp4

8.0 MB

05.SEO Foundations/08-Measuring SEO Effectiveness/03-Analyzing links.mp4

9.7 MB

05.SEO Foundations/09-Ecommerce Local and Mobile SEO Considerations/01-Understanding SEO and ecommerce.mp4

16 MB

05.SEO Foundations/09-Ecommerce Local and Mobile SEO Considerations/02-Understanding local SEO.mp4

18 MB

05.SEO Foundations/09-Ecommerce Local and Mobile SEO Considerations/03-Understanding mobile SEO.mp4

18 MB

05.SEO Foundations/10-Conclusion/01-Determining your next steps.mp4

10 MB

06.Content Marketing Foundations/Ex_Files_Content_Marketing_Foundations.zip

250 kB

06.Content Marketing Foundations/01-Introduction/01-What is content marketing.mp4

32 MB

06.Content Marketing Foundations/02-Creating a Content Strategy/01-Setting strategic goals.mp4

26 MB

06.Content Marketing Foundations/02-Creating a Content Strategy/02-Defining your audience.mp4

20 MB

06.Content Marketing Foundations/03-Choosing the Right Topics/01-Finding relevant topic ideas.mp4

26 MB

06.Content Marketing Foundations/03-Choosing the Right Topics/02-Organizing topics into categories.mp4

20 MB

06.Content Marketing Foundations/04-Producing Content/01-Tips for successful storytelling.mp4

27 MB

06.Content Marketing Foundations/04-Producing Content/02-Selecting the right type of content.mp4

22 MB

06.Content Marketing Foundations/05-Optimizing Content/01-Formatting content for a frictionless experience.mp4

29 MB

06.Content Marketing Foundations/05-Optimizing Content/02-Formatting content for distribution.mp4

16 MB

06.Content Marketing Foundations/06-Distributing Content/01-Promoting with owned and shared media.mp4

21 MB

06.Content Marketing Foundations/06-Distributing Content/02-Promoting with earned and paid media.mp4

26 MB

06.Content Marketing Foundations/07-Integrating Content/01-Integrating content across departments.mp4

21 MB

06.Content Marketing Foundations/07-Integrating Content/02-Repurposing content to earn more benefits.mp4

23 MB

06.Content Marketing Foundations/08-Measuring Content/01-Attributing content actions to results.mp4

25 MB

06.Content Marketing Foundations/09-Innovating with Content/01-Conveying thought leadership with content.mp4

26 MB

06.Content Marketing Foundations/09-Innovating with Content/02-The key to the quality versus quantity debate.mp4

28 MB

06.Content Marketing Foundations/09-Innovating with Content/03-Experimenting beyond best practices.mp4

26 MB

06.Content Marketing Foundations/10-Conclusion/01-Staying updated on content marketing.mp4

11 MB

07.Marketing Attribution and Mix Modeling/Ex_Files_Marketing_Attribution_Mix_Modeling.zip

220 kB

07.Marketing Attribution and Mix Modeling/01-Introduction/01-Measuring marketing performance.mp4

11 MB

07.Marketing Attribution and Mix Modeling/02-Multi-touch Attribution Models/01-Last-click attribution The default model.mp4

4.3 MB

07.Marketing Attribution and Mix Modeling/02-Multi-touch Attribution Models/02-Time decay and conversion lags.mp4

6.7 MB

07.Marketing Attribution and Mix Modeling/02-Multi-touch Attribution Models/03-Linear attribution Treating all touches equally.mp4

5.1 MB

07.Marketing Attribution and Mix Modeling/02-Multi-touch Attribution Models/04-First-click models From awareness to acquisition.mp4

6.4 MB

07.Marketing Attribution and Mix Modeling/02-Multi-touch Attribution Models/05-Position-based models and assigning credit.mp4

5.1 MB

07.Marketing Attribution and Mix Modeling/02-Multi-touch Attribution Models/06-Data-driven attribution and machine learning.mp4

5.5 MB

07.Marketing Attribution and Mix Modeling/02-Multi-touch Attribution Models/07-Click windows and view-through conversions.mp4

8.1 MB

07.Marketing Attribution and Mix Modeling/03-Marketing Mix Modeling/01-Before and after an event Trend analysis.mp4

13 MB

07.Marketing Attribution and Mix Modeling/03-Marketing Mix Modeling/02-Linear regression with a single variable.mp4

16 MB

07.Marketing Attribution and Mix Modeling/03-Marketing Mix Modeling/03-Variables with positive and negative correlations.mp4

20 MB

07.Marketing Attribution and Mix Modeling/03-Marketing Mix Modeling/04-Multivariable regression Building your marketing mix model.mp4

40 MB

07.Marketing Attribution and Mix Modeling/03-Marketing Mix Modeling/05-Feature transformation with diminishing returns and adstocks.mp4

34 MB

07.Marketing Attribution and Mix Modeling/03-Marketing Mix Modeling/06-Statistical tests to validate your models accuracy.mp4

44 MB

Become a Digital Advertising Specialist.png

1.0 MB

07.Marketing Attribution and Mix Modeling/04-Incrementality and AB Testing/01-AB testing for statistical significance.mp4

7.4 MB

07.Marketing Attribution and Mix Modeling/04-Incrementality and AB Testing/02-Bandit testing Optimizing for results over accuracy.mp4

10 MB

07.Marketing Attribution and Mix Modeling/04-Incrementality and AB Testing/03-Geo and lift testing to prove incrementality.mp4

6.1 MB

07.Marketing Attribution and Mix Modeling/04-Incrementality and AB Testing/04-How did you hear about us Surveys and panel studies.mp4

4.9 MB

07.Marketing Attribution and Mix Modeling/04-Incrementality and AB Testing/05-Working with multiple attribution methods.mp4

7.2 MB

07.Marketing Attribution and Mix Modeling/05-Conclusion/01-Continuing to improve your model accuracy.mp4

6.3 MB

08.Learning to Write Marketing Copy/Ex_Files_Learning_to_Write_Marketing_Copy.zip

310 kB

08.Learning to Write Marketing Copy/01-Introduction/01-Becoming a great copywriter.mp4

19 MB

08.Learning to Write Marketing Copy/01-Introduction/02-Using the exercise files.mp4

6.5 MB

08.Learning to Write Marketing Copy/01-Introduction/03-What you should know.mp4

15 MB

08.Learning to Write Marketing Copy/02-Overview of Marketing Copywriting/01-What is copywriting.mp4

21 MB

08.Learning to Write Marketing Copy/02-Overview of Marketing Copywriting/02-Types of marketing copywriting.mp4

25 MB

08.Learning to Write Marketing Copy/02-Overview of Marketing Copywriting/03-Preparing yourself to write copy.mp4

19 MB

08.Learning to Write Marketing Copy/02-Overview of Marketing Copywriting/04-Overview of the course project.mp4

12 MB

08.Learning to Write Marketing Copy/03-Writing Copy/01-Assembling your tools.mp4

20 MB

08.Learning to Write Marketing Copy/03-Writing Copy/02-Creating the plan.mp4

15 MB

08.Learning to Write Marketing Copy/03-Writing Copy/03-Freewriting to get ideas down.mp4

24 MB

08.Learning to Write Marketing Copy/03-Writing Copy/04-Writing the first draft.mp4

12 MB

08.Learning to Write Marketing Copy/03-Writing Copy/05-Observing general rules.mp4

20 MB

08.Learning to Write Marketing Copy/03-Writing Copy/06-Polishing the draft.mp4

22 MB

08.Learning to Write Marketing Copy/03-Writing Copy/07-Writing a headline.mp4

26 MB

08.Learning to Write Marketing Copy/03-Writing Copy/08-Testing your headlines.mp4

9.7 MB

08.Learning to Write Marketing Copy/03-Writing Copy/09-Selling the page.mp4

12 MB

08.Learning to Write Marketing Copy/03-Writing Copy/10-Rewriting existing copy.mp4

24 MB

08.Learning to Write Marketing Copy/03-Writing Copy/11-Using typography effectively.mp4

26 MB

08.Learning to Write Marketing Copy/04-Writing for Various Media/01-Structuring for print.mp4

18 MB

08.Learning to Write Marketing Copy/04-Writing for Various Media/02-Structuring for online.mp4

15 MB

08.Learning to Write Marketing Copy/04-Writing for Various Media/03-Writing copy for a webpage.mp4

17 MB

08.Learning to Write Marketing Copy/04-Writing for Various Media/04-Writing copy for a product description.mp4

19 MB

08.Learning to Write Marketing Copy/04-Writing for Various Media/05-Writing copy for social media.mp4

18 MB

08.Learning to Write Marketing Copy/05-Conclusion/01-Setting an editorial calendar.mp4

20 MB

08.Learning to Write Marketing Copy/05-Conclusion/02-Managing brand voice.mp4

28 MB

08.Learning to Write Marketing Copy/05-Conclusion/03-Taking copywriting to the next level.mp4

18 MB